The website is 3G optimised and in English as well as Hindi, making it more accessible to all across India
BestMediaInfo Bureau | Delhi | September 10, 2013
Sesame Workshop India (SWI) unveiled a new website, www.galligallisimsim.com, housing entertainingly educational content for children in the age group of 2 to 8, on the occasion of International Literacy Day on September 08, 2013. Not only that, the website is 3G optimised and in English as well as Hindi, making it more accessible to all across India.
Sesame Workshop Indiaâ€™s Galli Galli Sim Sim, which is also a popular television show on DD and Pogo, is the Indian adaptation of world-renowned childrenâ€™s educational series Sesame Street. The show debuted in 2006 and has managed to reach 10 million Indian children year on year for the last seven years. Now, with the website SWI hopes to reach and impact many more.
â€śOur endeavour is to reach out to children through all possible mediums and help children attain their highest potential, and for this internet is a very crucial platform. Utilising Sesame Workshop Indiaâ€™s proven content, we have created a safe, comprehensive internet space for children where they can browse, learn and have fun at the same time,â€ť said Sashwati Banerjee, Managing Director, Sesame Workshop India.
The website is designed to give an enriching educative experience to its most important visitors â€“ children, parents, teachers and caregivers. Its content includes games, videos, rhymes, worksheets, printables, recipes, etc., and is focused on improving basic literacy skills while also learning about numbers, shapes, arts and crafts. Parents and caregivers too have specific takeaways like tips on healthy and nutritious eating, interesting recipes and ways to develop healthy habits in children.
â€śThe website is a tool for parents and caregivers to extend learning at home and our content reaches them in two primary ways. Galligallisimsim.com aims to improve parent-child interaction for reinforced learning at home and it educates by providing parents with activities and tips that focus on vocabulary improvement and whole child development,â€ť said Ira Joshi, Vice-President, Education & Research, Sesame Workshop India.