Shortlisted participants to be trained by musical stalwarts; winners get career headstart opportunity to work with eminent music directorsÂ
BestMediaInfo Bureau | Mumbai | September 11, 2013
FM Bole Toh Radio City is back with Season 5 of Radio City Super Singer across India. Taking off from the success last year, this time Radio City Super Singer assumes a scale larger than ever before. The winner gets Rs 1 lakh as prize money and a break with popular music directors. The mega talent hunt rolled out the carpet on September 8, 2013.
Radio City Super Singer is one of the biggest celebrations of music on an FM radio platform. For the first time, Radio City has introduced a WAP site, where participants can upload their audio clips through a simple log-in (http://myradiocity.in) from any mobile phone. Other than this, interested contestants can avail themselves of any of the traditional avenues of auditioning. They can either come and audition at Radio City studios or upload/record voice clips on the Super Singer Tab on the Radio City Facebook page. Other options include on-ground auditions (malls and colleges) and IVRS.
The auditions are followed by shortlisting a few contestants. Rough edges will be polished off as the shortlisted few get trained by musical geniuses. The final five across each city will fight it out for the title of âRadio City Super Singerâ.
Apurva Purohit, CEO, Radio City 91.1 FM, said, âRadio City Super Singer started as an experiment and was the first ever talent hunt by a radio station. Through the years it has grown in stature and size to carve a niche for itself and become one of the most awaited engagement activities. Last year we had over 80,000 enthusiastic singers across the country registering and auditioning with us. The aim has always been to discover the amazing singing talent from across the country and provide a platform that befits the talent. By the sheer number of touch points we create, we reach out to people like no other property does. Moreover, this is the only singing talent hunt show in India that runs in five languages (Hindi, Telugu, Tamil, Kannada and Marathi) at the same time. The overwhelming success of the previous years not only justifies our aim but also makes us want to scale newer heights.â
Radio City Super Singer has emerged as an incubator of talent through the years. This year they also get featured on âFreedom Hourâ â an hour dedicated to unplugged music on Radio City. Radio City Super Singer wraps up in the last week of September.