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ITSA wins Rajhans Group’s creative mandate

The mandate includes total brand communication and touch point management for the group’s real estate, hospitality and entertainment businesses and the corporate brand

BestMediaInfo Bureau | Delhi | September 25, 2013

Surat’s leading business house, the Rajhans (Desai-Jain) Group, has chosen ITSA as its communications partner. The mandate includes total brand communication and touch point management for real estate, hospitality and entertainment businesses and the corporate brand.

ITSA, along with its digital partner Dark Matter Asia, will manage all current and upcoming projects of the Rajhans Group across businesses and geographies. The mandate also included comprehensive management of all consumer interactions for the Rajhans corporate brand including social media and internal communication.

ITSA is a Gurgaon-based agency that, in collaboration with Concept Communications, offers advertising, PR, digital and sports marketing capabilities. ITSA was founded in July 2012 by Emmanuel Upputuru, ex-National Creative Director, Publicis; Anirban Mozumdar, ex-National Planning Director, Publicis, and Daniel Upputuru, ex-head of TAG McCann Delhi, along with Concept's Vivek Suchanti.

ITSA had recently won the creative duties for HCL Technologies.

The Rajhans (Desai-Jain) Group is managed by first-generation entrepreneurs and its success story started in 1990 with its very first project, an edible oil refinery. The dynamic business house has achieved an impressive y-o-y growth ever since and today its business empire spans the globe encompassing many verticals – hospitality, real estate, confectionery, entertainment and textiles.

Anirban Mozumdar, Co-founder and Chief Strategy Officer, ITSA, said, “The most exciting part of the opportunity in front of us is to take the strengths and unique differentiators of the Rajhans Group to a wider audience consistently and achieving higher standards in design and creativity at every touch point."

Jayesh Desai, Group Chairman, Rajhans group, is quite excited about the new partnership. He said, “Today we are poised to spread our wings into many challenging businesses and ventures. With ITSA Brand Innovations coming on board as our communications partner, I am very confident that we will emerge as the ‘evangelists of happiness’. Our new identity, in the form of the legendary Rajhans – the graceful swan – is a manifestation of this spirit. We call it the wings of happiness.”

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