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Hindustan launches ‘Ranchi Live’

It offers versatility by being separate from the main book and allows a never before two-main book newspapers thereby providing both readers and advertisers additional value

BestMediaInfo Bureau | Delhi | September 23, 2013

Hindi daily Hindustan, from HT Media, has launched a new offering – Ranchi Live – a 6-page main book companion for the readers of Ranchi. Not resting easy on its position as the undisputed leader in Bihar and Jharkhand (source: IRS Q4 2012), Hindustan has added new content in a dynamic format to cater to the needs of different readers of Ranchi.

The product is a unique offering aimed at covering the Jharkhand capital like no other newspaper. It offers versatility by being separate from the main book and allows a never before two-main book newspapers thereby providing both readers and advertisers additional value.

‘Ranchi Live’ has dedicated sections like local news, career, technology and entertainment. There are special sections where news from campus is featured in a manner which is easy to consume and is of interest to youngsters. Technology, gadget reviews, career tips are featured in dedicated sections on specific days of the week. Circulated free of cost along with the main book, it is an innovation which will help Hindustan get more readers into its fold.

‘Ranchi Live’ is a step in the direction to create a vibrant, young and relevant news brand for the Hindi reading audiences.

Info@BestMediaInfo.com

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