GEC Watch: Star Plus, Colors, Zee TV and SAB grow stronger

Sony jumps to No. 5 despite a slight drop in TVT in Week 35 of TAM 2013

BestMediaInfo Bureau | Delhi | September 5, 2013

The top four of seven Hindi general entertainment channels have witnessed growth in their viewership in Week 35. As per TVT data sourced from TAM subscribers for Week 35 (August 25 - August 31) for CS 4+, HSM markets, Star Plus continued to rule the GEC space followed by Colors and Zee TV. While SAB TV strengthened its position at No. 4, Sony replaced Life OK at No. 5.

Star Plus continued to be India's most watched channel by adding 25 million TVT and increasing its relative share in Week 35. The channel recorded Gross TVT of 496 million and relative share of 21.99% (last week 470 million TVT with 21. 42% relative share).

Colors held No. 2 position with improved TVTs and relative share. It recorded Gross TVT of 453 million and relative share of 20.10% (last week 436 million TVT with 19.85% relative share).

Zee TV's growth was similar to that of Colors with the channel registering Gross TVT of 395 million and 17.53% of relative share. The channel had 378 million TVT with relative share of 17.21% last week.

SAB TV strengthened its position at No. 4 position by adding 24 million TVT this week. The channel recorded Gross TVT of 319 million with 14.16% relative share (last week 295 million TVT and 13.45% relative share).

Sony jumped to No. 5 position this week despite a slight drop in its TVT. The channel recorded Gross TVT of 291 million with 12.92% relative share (last week 292.6 million TVT with 13.33% of relative share).

Life OK recorded Gross TVT of 270 million against last week's 293.1 million. The channel's relative share was 11.98% in Week 35 against 13.36% in Week 34.

Sahara One's viewership was at 30 million TVT with 1.32% relative share (last week 31 million TVT and 1.39% relative share).

Info@BestMediaInfo.com

Info@BestMediaInfo.com