Big Magic extends reach in HSM with availability on DD Direct+

DD Direct+ is India's only free direct-to-home service and reaches all parts of India, even where cable is not available

BestMediaInfo Bureau | Delhi | September 4, 2013

Big Magic, the flagship general entertainment channel from Reliance Broadcast Network stable, is on an aggressive spree to intensify distribution and reach across the Hindi-speaking markets. Coming close on the heels of its distribution alliance with Videocon d2h, the channel yesterday announced its carriage deal with DD Direct+. Big Magic is available on channel #28 on the platform.

DD Direct+ is India's only free direct-to-home service and reaches all parts of India, even where cable is not available. Big Magic offers a mix of entertainment ranging from family dramas, reality shows, cookery shows to game shows and weekend movies.

Sunil Kumaran, Business Head, Big Magic, said, “Big Magic is very happy to add DD Direct+ to it distribution bouquet. DD Direct+ penetrates the deeper pockets where even cable TV finds it difficult to reach, adding substantially to our overall channel reach. Our mix of shows appeal to a wide cross-section of audiences and the addition of DD Direct+ allows us to take this content to newer audiences otherwise difficult to reach.”

Big Magic is already available across key DTH players Airtel, Videocon d2h, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com