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Vizeum enters Kerala; forges tie-up with Kerala Publicity Bureau

The agency opens its fourth office in Kochi after Mumbai, Delhi and Chennai

BestMediaInfo Bureau | Mumbai | August 21, 2013

Vizeum India, an Aegis Media Group company, has just announced its fourth office in India in Kochi – after Mumbai, Delhi and Chennai. The announcement of the Kochi office also comes along with the news of a strategic businesses tie-up with the first accredited agency in Kerala, Kerala Publicity Bureau (KPB).

Vizeum, launched four years ago in India, has had a very quick ramp-up of team, offices, clients, awards and industry recognition. As a profit-making and recommended organisation, it is evident that the company has been making a lot of right moves.

(L-R) Jaison Philip, Jabyson Philip and S Yesudas

Announcing the Kochi launch and the KPB association, S Yesudas, Managing Director, Indian Subcontinent, Vizeum, said, “Kerala is gaining popularity as an advertising market. The market is yet to see real media specialists. Some aggregators are operating in the market. We intend to be a game changer here. The strategic tie-up with KBP gives us ready access to their clients and a whole lot of others whose precious resources are spent today through some gut feel decisions or computer algorithms. We hope to help the clients anticipate and navigate the ever changing media world and make prudent investment decisions with their marketing resources and create sustainable relationships with the consumers. Our Kochi office will be at Girinagar and will report to our Chennai office. The team announcement will happen soon.”

Jabyson Philip, Joint Managing Director, and Jaison Philip, Executive Director, Kerala Publicity Bureau, said, “We felt the need to embark on this route sometime back, considering the changing dynamics and global needs. This also coincides with our 50-year celebrations. It is a momentous occasion for us as there are no other regional agencies to have reached this mark, successfully and consistently. As a concerned service provider we consider it our duty to ensure our clients always get the very best. We have been scouting the market. Vizeum was introduced to us by a common connection. After we met them, we were unanimous in our decision that we needed to go no further to find a partner. We are excited about this partnership and welcome Vizeum into Kerala with warmth.”

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