Based in Mumbai, Kejriwal will report to Bharat Ranga, Chief Content & Creative Office, ZEEL
BestMediaInfo Bureau | Mumbai | August 5, 2013
Shailja Kejriwal has joined Zee TV as Head â€“ Special Projects. Based in Mumbai, Kejriwal will report to Bharat Ranga, Chief Content & Creative Office, ZEEL.
With over 15 years of experience in entertainment television industry, Kejriwal headed content and programming at Star India and NDTV Imagine. Kejriwal joined NDTV Imagine in April 2007 as Executive Vice President heading content and communication for the channel where she spent more than 3 years. Kejriwal was responsible for creating innovative and imaginative content for the channel aimed to â€˜Entertain and Delightâ€™ the viewers.
With a thorough understanding of the television business, acquired through experience in research, writing and film-making, Kejriwal has been instrumental in creating some of the most successful and critically acclaimed content television has seen. Her mantra has always been to enjoy whatever she does!
Kejriwal started her career as a freelance director, writer and voice-over specialist for documentaries and short films for women and children. She joined STAR India in January 1998 in the Programming Commissioning Cell. Having started off as a Producer, she soon moved on to become an Executive Producer with STAR Best Sellers, and shows like Desh Mein Nikla Hoga Chand, Kehta Hai Dil, Sanjeevani, Saara Akaash, Prithviraj Chauhan to her credit. Within a short span of time, Shailjaâ€™s exceptional work and recognition lead her to become the Creative Director, at STAR India, wherein she was involved in revolutionizing the primetime, afternoon and the weekend programming bands. She spent more than 9 years with Star India and rose up to Senior Vice President position heading programming for Star Plus.
An alumnus of Jadavpur University with a Masters degree in Comparative Literature, she has also pursued a course on Film Appreciation from Pune University.Own BestMediaInfo Android app for fastest updates and breaking news.Â Click hereÂ to download for free.