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Saugato Bhowmik joins Viacom18 as Head, Consumer Products Business

Bhowmik brings an experience of 12 years across consumer brands in Dabur and HUL, having led brands in the home and personal care categories based in India and Singapore

BestMediaInfo Bureau | Mumbai | August 27, 2013

Saugato Bhowmik

Viacom18 has announced the appointment of Saugato Bhowmik as Head of Consumer Products Business. Bhowmik brings an experience of 12 years across consumer brands in Dabur India and Hindustan Unilever. He fills the position left vacant after Sandeep Dahiya quit in June this year from the position of Sr. VP & Business Head – Consumer Products at Viacom18.

Bhowmik had successfully led brands in the home and personal care categories based in India and Singapore. In Singapore he led the Unilever business for toothbrushes for Asia within the Oral Care category. In his most recent role, he was leading the sales strategy development for general trade business of Unilever across all key markets.

Speaking about his new assignment, Bhowmik said, “I am thoroughly excited about my new role with Viacom18 Group. The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18.”

Sudhanshu Vats, Group CEO, Viacom18 Media Networks, said, “Saugato brings with him business experience from FMCG with good understanding of brands, distribution landscape in India, dealing with large retailers and managing business P&L. With his experience and his never say die attitude, he is well equipped to drive our consumer products business to the next level. I look forward to working him and welcome him to Viacom18 family.”

A graduate in Economics from Sri Venkateswara College, Delhi University, Bhowmik completed his MBA with a marketing specialisation from IMT, Ghaziabad in 2002.

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