Preston Lewis to oversee India market for Warner Bros. Consumer Products

He will continue to hold his current charge as MD of Australia and New Zealand markets

BestMediaInfo Bureau | Mumbai | August 8, 2013

Preston Kevin Lewis

Warner Bros. Consumer Products (WBCP) has announced that the role of Preston Kevin Lewis, MD, Australia and New Zealand for WBCP, will is being expanded to include oversight of the India market, while continuing to drive the successful Australia and New Zealand businesses.

Lewis will be responsible for building WBCP's interests in India and will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business for the market. He will continue to report to Jeffrey Whalen, Senior Vice-President, International Licensing, and General Manager of Latin America and Asia-Pacific for Warner Bros. Consumer Products (WBCP).

The appointment comes as WBCP places increased focus on emerging markets to develop significant brand growth around the Studio's extensive portfolio of properties. Expanding his role into India, Lewis will continue to build the business utilising WBCP's arsenal of brands, from classic animated fare like Looney Tunes, Scooby-Doo and Tom and Jerry, to the DC Comics Super Heroes portfolio, and theatrical tent pole films including Man of Steel, Godzilla and The Hobbit Trilogy, to hit television properties such as The Big Bang Theory.

“I'm delighted to announce that Preston will be bringing his extensive skill set to the India market, in addition to continuing his existing responsibilities for Australia and New Zealand,” said Whalen. “I am very confident that he will introduce new initiatives, create partnerships with major brands in India and successfully grow our consumer products business in this important market.”

Lewis joined Warner Bros. Consumer Products in 2006 as Vice-President of International Licensing and immediately created and implemented a series of strategic initiatives for the Australia and New Zealand businesses that have delivered significant brand presence, growth and profitability. Prior to joining WBCP, Lewis held a variety of positions within major multi-national entertainment companies including Disney Consumer Products, MTV Program Enterprises and HBO Home Video.

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