Isobar ropes in Jaya Bhatia as Business Head (West)

She will also be responsible for driving the agency's digital creative and services division nationally

BestMediaInfo Bureau | Mumbai | August 16, 2013

Jaya Bhatia

Isobar India, part of Aegis Media group, has appointed Jaya Bhatia as Business Head (West) to drive the region's business forward. She will also be responsible for driving the agency's digital creative and services division nationally.

Isobar has emerged as a leader among digital agencies in India, emerging as the fastest growing global digital agency. Bhatia will also be a part of Isobar India's Executive Committee, which already includes Gopa Kumar, AVP, and Nilesh Pathak, CTO, along with Shamsuddin Jasani, MD, Isobar India.

Bhatia has over 15 years of work experience of which more than 10 years are in the digital domain. She has worked with marquee clients like Unilever, where she was the force behind Sunsilk Gang of Girls, Vodafone, Honda, Heinz and Renault to name a few. She has worked across agencies like O&M, BCWebWise, Digital Law & Kenneth and Ignitee Digital Service.

Shamsuddin Jasani

Isobar MD Jasani said, “I am pleased to invite Jaya on board Isobar. She has a brilliant track record and has managed some of the largest clients in India. Her experience with managing large teams will be a great asset to us. Isobar has seen tremendous growth and Jaya joins us at the right time to keep this growth story going.”

“I am delighted to be part of this amazing team at Isobar India, The work that we are doing here, the amazing culture and the wonderful team has really attracted me to this place. I am looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India,” said Bhatia.

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