Godrej Interio engages consumers with free makeover

Winners would be chosen from pictures uploaded on their Facebook page or the company website and given a free home transformation

Sohini Sen | Mumbai | August 14, 2013

Godrej Interio has started its second year of 'Upload & Transform', an innovative consumer campaign. One of the largest campaigns from the Godrej stable, 'Upload & Transform' gives people the opportunity to have a house makeover for free.

The campaign is simple. Consumers have to take a picture of a part of their home which they want to transform. Then they have to upload the photograph to their Facebook page or the company website (godrejinterio.com) with an interesting reason on why the brand should transform that space. Lucky winners would be chosen and they can transform that space in their home completely free! This includes innovative and state of the art furniture from Godrej Interio, painting of walls and accessories to give a transformed look. To make sure it is an unbiased process, a panel of five external architects has been chosen.

Bedraj Tripathy, Senior General Manager, Marketing, Godrej Interio, said, "The main reasons for the campaign are two-fold. One, to engage with the the customers. And two, to see if the same feel of the studio or showroom can be replicated in an actual home."

The brand, which is synonymous with transforming spaces with its high design quotient products, is in the second season of the campaign. Last year five winners were chosen from 250-odd uploads.

Godrej Interio with 78 exclusive showrooms in 20 cities, operating through 800 dealers, is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and consumer product groups.

Tripathy said, "At the very basic level this is about engagement with consumers. Last year, the five homes we worked on gave us on an average 35 new consumers each. Word of mouth proved to be a great driver for us. This year we already have over 300 uploads, and the campaign will be on till October. So the scale will be much higher."

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