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GEC Watch: Star Plus widens lead over Colors; SAB overtakes Sony

In Week 31, which is the second week of ratings being released in TVT, all the GECs have registered growth

BestMediaInfo Bureau | Delhi | August 8, 2013

Week 31 of TAM 2013 is the second week for which television ratings were released in TVT and all the general entertainment channels have improved their ratings. Growing by about 32 million TVT on the back of strong performance by its fiction shows and the Grand Finale of India’s Dancing Superstar, Star Plus has widened its lead over Colors.

As per TVT data sourced from TAM subscribers for Week 31 (July 28 - August 3) for CS 4+, HSM markets, Zee retained its No. 3 position but Sony lost its No. 4 position to SAB. Life OK and Sahara One remained at No. 6 and No. 7, respectively.

In Week 31, Star Plus recorded Gross TVT of 506 million with relative share of 22.53% (last week 474 million with 22.0% relative share).

Colors’ Gross TVT was recorded at 456.3 million with relative share of 20.32% (last week 455.6 million with 21.1% relative share).

Zee TV strengthened its position at No. 3 with Gross TVT of 367 million and 16.34% of relative share. The channel had 341 million TVT with relative share of 15.8% last week.

SAB TV overtook Sony to become the No. 4 channel with 321 million Gross TVT and 14.27% relative share (last week 300 million TVT and 13.9% relative share).

Sony came in at No. 5 with 320 million TVT and 14.23% relative share (last week 316 million TVT with 14.6% of relative share).

Life OK had Gross TVT of 240 million and relative share of 10.69% (last week 239.9 million TVT and 11.1% relative share).

Sahara One’s viewership stood at 36 million TVT with 1.6% relative share (last week 34 million TVT and 1.6% relative share).

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