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EMVIES 2013: Mindshare leads with 25 shortlists

Maxus secures 20 nominations followed by Lodestar UM with 16. Madison and Mediacom have 12 shortlists each BestMediaInfo Bureau | Delhi | August 12, 2013 EMVIES 2013 has announced the shortlisted case studies that will compete for India’s most prestigious and coveted media awards. The winners will be announced at the EMVIES 2013 Finale on Friday, September 6, 2013 at Taj Lands End in Mumbai. This year, a total of 124 entries have been shortlisted across all categories. Mindshare leads the tally with 25 shortlists followed closely by Maxus with 20 nominations. Lodestar UM has secured 16 nominations while Madison and Mediacom have 12 shortlists each. Ogilvy India and DDB MudraMax are tied with 10 nominations each. The final round of judging will take place from August 21 to 23, 2013.  
EMVIE 2013 - Shortlisted Case Studies (124)
Best Media Strategy - Consumer Products
No. Agency Name Brand Name Caption Title
1 Maxus Nescafe Nescafe Moodies
2 Mindshare Clear Anti Dandruff Shampoo Clear Marries Cinema
3 Lodestar UM Maaza Celebrating Festivals The Maaza Way !
4 OMD India Johnson's Baby Share the language of love
5 Lodestar UM Saridon Saridon- 'National Headache Reliever'
Best Media Strategy - Consumer Durables
No. Agency Name Brand Name Caption Title
1 MediaCom Communications Pvt. Ltd. Vespa Vespa: Un-Scooter the Scooter
2 Mindshare Godrej Appliancer Range Godrej One Watt
3 MediaCom Communications Pvt. Ltd. Volkswagen Post- It To Win It
4 Maxus Fiat The Advantage of Disadvantage
Best Media Strategy - Services
No. Agency Name Brand Name Caption Title
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Digital Media Campaign
2 Mindshare American Express Amex Breaking The Cutter, Breaking The Terminal Pattern
3 MEC Reliance Mobile Dual Search
4 Maxus Vodafone 35Mn consumers now spend 3x times more on Vodafone
Best Media Strategy - Media / Media Property
No. Agency Name Brand Name Caption Title
1 Mindshare ABP Ananda Cholchhe Na Aar Cholbe Na- "Can't Happen", Won't Happen Anymore !!
2 Lodestar UM Coke Studio Coke Studio - Match me if you can
Best Media Innovation - Radio
No. Agency Name Brand Name Caption Title
1 Mindshare Closeup Toothpaste India's Favourite Non - Sporting Game
2 Maxus Colors : Bigg Boss 6 Audio Transformed To Visual
3 Lodestar UM Saridon Saridon National Headache Reliever
4 Maxus Sur Kshetra On Colors Mile Sur Mera Tumhara
Best Media Innovation - Direct Marketing
No. Agency Name Brand Name Caption Title
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder
2 GroupM Dialogue Factory Municipal Corporation Of Greater Mumbai Sweet Of Life
3 Ogilvy India Vodafone Corporate Vodafone Musical Earmuff
4 DDB Mudra Max Birla Sun Life Insurance Agent On Track
5 Ogilvy India Akanksha Foundation Classroom Mumbai
Best Media Innovation - Cinema
No. Agency Name Brand Name Caption Title
1 Ogilvy India Fevicol 'Fevicol Se' - In-Song Placement
2 Mindshare Lifebuoy Handwash Chintoo - The Reel Hero Who Made Interval A Fun Memorable Experience
3 Lodestar UM Tata Nano From Reel To Real
Best Media Innovation - Out Of Home
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Celebrations Sister's Street
2 Mindshare Horlicks Horlicks Aahar Abhiyaan
3 DDB Mudra Max Adventure 18 Window Washer
4 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It
5 DDB Mudra Max Country Inn & Suites Earth Hour Happy Hour
Best Media Innovation - TV - Consumer Products
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Celebrations Gift a Diwali
2 MEC Colgate Dental Cream Chota Reporter
Best Media Innovation - TV - Services
No. Agency Name Brand Name Caption Title
1 Lodestar UM Tata Docomo The Big Story
2 Maxus Vodafone 'Alag Log, Alag Zarooratein'
Best Media Innovation - TV - Media / Media Property
No. Agency Name Brand Name Caption Title
1 Maxus Nokia Lumia Your Wish Is My APP
Best Media Innovation - Sponsorship
No. Agency Name Brand Name Caption Title
1 Mindshare Lay's What's Cooking ..... Good Looking !!
2 Lodestar UM Tata Nano Nano Drive - Athon
3 Madison Media Plus Bharti Airtel India's First Social TV
4 Lodestar UM Amul Milk Making Milk Exciting- The Olympics
5 Maxus Vodafone 'Alag Log, Alag Zarooratein'
Best Media Research Using Proprietary Data
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Gems Engaging The "Umarless" Audience
2 Starcom MediaVest Group Starcom MediaVest Group A POEM with Numbers
3 Madison Media Pinnacle Cadbury Digital Consumer Clusters
4 Maxus Agency Research Facebook- Giving new defination to likes- Part 2
5 Madhouse India MadPlanner No ComScore No Problem MadPlanner answered the problem of no ComScore for mobile media planning
6 Maxus Agency Research I know what you will do next Summer
Best Media Research Using Existing Data
No. Agency Name Brand Name Caption Title
1 Starcom MediaVest Group Starcom MediaVest Group Inflation Kitna Hoga?
2 Lodestar UM Tata Aria RJ Matrix - A Planning Blueprint For Radio FM
3 Starcom MediaVest Group Starcom MediaVest Group Is 5 > 6.25? Maybe.... Looking Beyond the Numbers - Using the Numbers
Best Media Innovation - Ambient Media
No. Agency Name Brand Name Caption Title
1 Ogilvy India Lifebuoy Lifebuoy Roti Reminder
2 DDB Mudra Max The Dyslexia Association Of India Dyslexia
3 Ogilvy India Akanksha Foundation Classroom Mumbai
4 Mindshare Horlicks Horlicks Aahar Abhiyaan
5 Ogilvy India Fevicol Fevicol 'Free Store'
Best Media Innovation - Digital (Search)
No. Agency Name Brand Name Caption Title
1 Interactive Avenues Pvt. Ltd. eBay India Pvt. Ltd. There is always a first time at eBay
2 MEC Reliance Mobile Dual Search
3 Maxus Fiat The Advantage of Disadvantage
Best Media Innovation - Digital (Social Media)
No. Agency Name Brand Name Caption Title
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Campaign on Social Media
2 Maxus Nokia Asha 200 World's first reality show Nokia Mobile antakshari
3 MediaCom Communications Pvt. Ltd. Pampers Mother calling Mother!
4 Mindshare AXE Deodorant 5.2 years of digital content viewed in just 6 months!
Best Media Innovation - Digital (Mobile / Handheld Devices)
No. Agency Name Brand Name Caption Title
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Mobile Campaign
2 Madison Media Pinnacle Halls Mobile Breath Machine
3 Maxus YouTube Mobile Goes Social with PRBT
4 Interactive Avenues Pvt. Ltd. Mahindra & Mahindra Ltd. - Xylo Coffee with Xylo
5 Maxus Nokia Lumia 510 Social Sharing is now trendifying
6 MediaCom Communications Pvt. Ltd. Pampers Missed call makes parenting easy!
7 Maxus Nokia Asha 200 Antakshari: Mobile Stealing the show from TV..... & spends too
Best Media Innovation - Digital (Display)
No. Agency Name Brand Name Caption Title
1 ibs Tata Docomo Hyper Personalization- The World's first CRM Powered Display Campaign
2 MediaCom Communications Pvt. Ltd. Duracell Duracell- Let the Music play!
3 Maxus Mathrubhumi - Club FM World's first on Demand Web Radio Station Created Inside a Banner
4 Lodestar UM Microsoft (Office 365) India's First ever Business Calculator That Finally made the Union Budget Intelligible
Best Media Innovation - Digital (Video)
No. Agency Name Brand Name Caption Title
1 MediaCom Communications Pvt. Ltd. Volkswagen Jetta You-Tube Test Drive
2 Mindshare AXE Deodorant 5.2 years of Digital Content viewed in 6 months!!
Best Ongoing Media Campaign
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Dairy Milk Shubharambh
2 Mindshare Clinic Plus Clinic Plus Chulbuli Hai Na....
3 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Engineering Recommendations
4 Mindshare Surf Excel "Nanhe Patrakar Se Nanhe Farishton ka Safar"
5 Lodestar UM Coke Studio Endless Journey Of Music - Coke Studio
6 Maxus Vodafone Vodafone ZooZoos: Convergence of Paid, Owned and Earned Media
Best Media Innovation - Branded Content
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Dairy Milk The Wedding Song
2 Ogilvy India The Economist Joy Of Reading
3 MediaCom Communications Pvt. Ltd. P & G Corporate People's Choice Awards
4 Ogilvy India Fevicol 'Fevicol Se' - In-Song Placement
5 Mindshare Closeup Toothpaste Closeup Muskaan Begum
6 MediaCom Communications Pvt. Ltd. Gillette Soldier For Women
7 Mindshare Axe Deodorant 5.2 years of content interaction in just 6 months !!
8 Starcom MediaVest Group Haywards 5000 Hausla Buland Academy Haywards 5000 Hausla Buland Academy
Best Media Innovation - Print (Dailies)
No. Agency Name Brand Name Caption Title
1 MediaCom Communications Pvt. Ltd. Volkswagen Shiver Of Excitement
2 Mindshare Dove Elixir The Power Of Illusion
3 Maxus Titan Industries - Sonata Newspaper Blackouts?
4 Mindshare Lifebuoy Handwash Chintoo's Lifebuoy Adventure - Disrupts His 21 yrs Journey
5 Lodestar UM Tata Docomo Unfinished Stories
Best Media Innovation - Print (Magazines)
No. Agency Name Brand Name Caption Title
1 DDB Mudra Max Femina User Generated Magazine : Made By You
Best Media Innovation - Events
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Cadbury Dairy Milk When Mishti Weds Cadbury
2 DDB Mudra Max Save The Children India Chotu CEO
3 Ogilvy India Akanksha Foundation Classroom Mumbai
4 DDB Mudra Max Rotary Eye Bank Play God
Best Integrated Campaign - Media / Media Property
NO. AGENCY NAME BRAND NAME CAPTION TITLE
1 Mindshare ABP Ananda Cholchhe Na Aar Cholbe NA : "Can't Happen", Won't Happen Anymore !!
Best Integrated Campaign - Consumer Products
No. Agency Name Brand Name Caption Title
1 Madison Media Pinnacle Halls Breathe the change
2 MEC Colgate Dental Cream Chota Reporter
3 Madison Media Pinnacle Cadbury Dairy Milk The Grand Indian Mishti Wedding
4 OMD India Johnson & Johnson - Stayfree Stayfree Women for Change
5 MediaCom Communications Pvt. Ltd. Gillette Soldier for Women
6 Lodestar UM Coke Studio Coke Studio : One with youth
Best Integrated Campaign - Consumer Durables
No. Agency Name Brand Name Caption Title
1 MediaCom Communications Pvt. Ltd. Volkswagen Post - It To Win It
2 Lodestar UM Tata Vista D90 Vista D90 - Creating Thrill Across Media
Best Integrated Campaign - Services
No. Agency Name Brand Name Caption Title
1 Mindshare Idea India beats to the tune of "Honey-Bunny"
2 Lodestar UM Tata Docomo The Complete Story
3 DDB Mudra Max Nirmal Marks For Sports
4 Lodestar UM Microsoft (Office 365) Even technology has the power to paint the town, Orange (in our case)!
5 Maxus Vodafone 35Mn Consumers now spend 3x times more on Vodafone
 Young Emvie of The Year
No. Agency Name Brand Name Name Of The Person
1 Mindshare Lakme/ FAL/ Clear Khushboo Mendonca
2 DDB Mudra Max 90 Nano Stories, Generation Einstein 3.0, Cycle Agarbatti, Vivel Dhoop ki Rani Arjun Paul Vedanayagam
3 Mindshare Close Up, Pepsodent, Domex, CIF Farah Siddiqui
4 Maxus Hero Motocorp Ltd. Megha Ahuja
5 Mindshare Clinic Plus, Clear Anti Dandruff Shampoo, Tresemme, Brylcreem Neel Pandya
Best Use of a Bollywood Celebrity In Media, Powered By  Zoom
No. Agency Name Brand Name Caption Title
1 Mindshare Brooke Bond Red Label Red Label Health Challenge
2 DDB Mudra Max Nirmal Marks For Sports
3 Mindshare Ponds White Beauty Facewash Alia Bhatt Comes To The Rescue
4 Discovery Networks Asia-Pacific Discovery Channel Discovery Channel's Association With YRF's Jab Tak Hai Jaan
5 Mindshare Active Wheel "Tiger Ne Ghumaya Entertainment Ka Wheel"
  Info@BestMedaiInfo.com
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