CNN International, Cartoon Network and Pogo strengthen Ditto TV’s offering
BestMediaInfo Bureau | Mumbai | August 30, 2013
Ditto TV, India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises (ZEEL), further strengthened its content offering by partnering with Turner International India and adding three of their globally renowned channels – CNN International, Cartoon Network and POGO – to its bouquet.
Ditto TV subscribers will have access to top news stories across the globe via a live feed of CNN International. CNN International’s award winning coverage of news and current affairs will be available via news packages and programmes such as Amanpour, Fareed Zakaria GPS and International Desk. Subscribers will also be able to get the latest updates and current trends in global economy, travel, environment, arts and entertainment in the expert voices of CNN anchors and special correspondents including Richard Quest, Philippe Cousteau and Anthony Bourdain.
Ditto TV launches its kids’ genre with the addition of India’s leading kids’ channels, Cartoon Network and Pogo. Cartoon Network comes with a global legacy of being kids’ favourite cartoon channel and Pogo is currently the reigning kids’ channel in India. The looped feeds of Cartoon Network featuring hit series such as Ben 10, Dexter’s Laboratory, The Powerpuff Girls, Johnny Bravo, etc., and Pogo featuring popular shows such as M.A.D., F.A.Q., CIA, etc., will treat Ditto TV subscribers to an exciting blend of the best of international and local shows.
Manoj Padmanabhan, Business Head, Ditto TV, said, “Our focus is to offer consumers access to the largest collection of premium content spread across diverse genres, along with rich on-demand video capabilities. Kids’ programming is a growing genre, and Turner India enjoys a lion’s share of the market. There is an ever- growing appetite for international news amongst Indian consumers and live feed from CNN International will provide consumers instant access to the latest on the digital device of their choice. This partnership will further accentuate the experience of seamless video viewing and we are confident that our customers will enjoy the variety that it brings to the Ditto TV offering.”
Troy Lobo, Senior Director, Networks & Content Distribution, South Asia, Turner International India, said, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before. We are happy to partner with Ditto TV offering our world-class content to a wider audience, further strengthening Turner’s anytime anywhere strategy.”
Since its inception in February 2012, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, ZEE, BIG CBS Love and BIG CBS Prime. Today, Ditto TV offers 60 channels across leading genres and rich on-demand video content.