DDB MudraMax wins Moen India business

The agency will handle both media planning and buying as a result of the consolidation of the media business

BestMediaInfo Bureau | Delhi | August 1, 2013

DDB MudraMax has been appointed as the sole media planning and buying partner for Moen India. Moen has decided to consolidate its entire media business with DDB MudraMax.

Smarty Pal Singh, Country Manager, Moen India, said, “DDBMudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team drove our decision in their favour. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”

Anwesh Bose, Senior Vice-President Media North & East – DDB MudraMax, said, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavour to become the best brand in its category in India.”

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