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DDB Mudra and McDowell’s No. 1 create 'BossPatrol’

Taking a break at work? No sweat, here is an app to save you from trouble when your boss is around!

BestMediaInfo Bureau | Mumbai | August 21, 2013

Click on the image to watch the video.

McDowell’s No. 1 is one of India’s oldest whiskey brands and the country’s largest. The task was to make McDowell’s No.1's long-running campaign ‘The Spirit of Friendship’ relevant to younger audiences. Everyone likes to take a break at work every now and then with YouTube videos, online games, Facebook, blogs, etc. But what does one do when the Boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.

Hence, DDB Mudra’s team came up with a downloadable app – BossPatrol – which lets you save your friends from trouble. It lets you choose a secret phrase like ‘What’s the time?’ and then add your colleagues to the group. If you spot your boss nearby while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friends’ computers and instantly opens safe windows on all their computers (eg, presentations, spreadsheets, etc.!), just in time and your boss will never get to know what they were up to.

Said Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, “BossPatrol is an exciting app and a wonderful twist to McDowell No. 1's positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at its core, all wrapped in a fun package. Not just perfectly relevant to the iconic McDowell No. 1's positioning but also all the ingredients of going viral. So it's really heartening to see it become such a huge success in such a short time.”

The video:


To download the app: http://www.bosspatrol.com



Agency: DDB Mudra

Chairman & Chief Creative Officer: Sonal Dabral

Sr. VP: Sujay Ghosh

Creative Director Copy: Karunasagar Sridharan

Creative Director Art: Preeti Verma


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