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Contract appoints Prashanth Challapali as Head of iContract

A veteran in the digital space, Challapalli helped set up and grow Jack in the Box Worldwide. He has previously worked with agencies like Ogilvy, Lowe, Rediffusion Y&R, Dentsu and Publicis

BestMediaInfo Bureau | Delhi | August 8, 2013

Prashanth Challapalli

Contract Advertising has appointed Prashanth Challapalli as Senior VP & General Manager, iContract. He is one of the most reputed and highly acclaimed digital professionals in the country today, and brings diverse experience of working with bluechip brands across agencies.

“Prashanth’s line-up of award winning digital work will help in growing Contract’s digital offerings to its clients across all markets. I look forward to him partnering me and the senior management team to deliver on our dynamic and seamless integration of our creative vision to offer the best value proposition to our clients,” said Rana Barua, Chief Operating Officer, Contract Advertising.

iContract merges the world of digital, experiential and mainline with powerful and effective media-neutral ideas. Clients like Shoppers Stop, EPIC TV, Tata Tele-services, ING, Firstpost, Moneycontrol and Asian Paints among others work with iContract to grow their brand on the digital platform.

A veteran in the digital space, Challapalli helped set up and grow Jack in the Box Worldwide (JITB), after having spent over 11 years in media sales, entertainment marketing and advertising. In the four years that he was with JITB, he led its evolution into a multi-award winning and highly respected integrated communications company. This included offerings like digital marketing and digital video content production, social media management, activation, SEO & ORM, media planning and buying and web development services to some of the biggest blue hip brands in India and Singapore.

He has a deep understanding of communications, media, technology and entertainment having helped incubate and launch digital and entertainment properties within the group apart from heading Jack in the Box.

Challapalli said about his new role, “I very strongly believe that content should be inspired by culture. Context should drive conversations and technology should give creativity wings to fly. I am excited with this opportunity to lead and shape the vision of iContract here on and am aware that the expectation will be enormous. I believe that when people with multi-faceted skills engage meaningfully, they create something truly unexpected and ahead of times. Having worked with Rana in the past, I am confident that we can make Contract and iContract into a very exciting place for the people who work here and the brands we handle by offering truly integrated solutions across mainline, digital and other emerging media platforms.”

In the course of his career, Challapalli has worked with leading agencies like Ogilvy, Lowe, Rediffusion Y&R, Dentsu and Publicis to name a few. He is credited with winning more than 20 national and international awards for work on brands like Sony Music (Kolaveri Di), Puma (Pimp Your Sole), Pepsi and Louis Philippe.

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