Big Magic launches Rasoi Ki Rani – Aam vs Khaas

Culinary contest pits television celebrities against the 'aam' junta; the weekly show goes on-air on August 5 at 5 PM

BestMediaInfo Bureau | Mumbai | August 2, 2013

Big Magic, the flagship GEC of Reliance Broadcast Network, has announced the launch Rasoi Ki Rani – Aam vs Khaas, an extension of its culinary show that brings television actresses and the 'aam' junta on the same platform. Hosted by celebrity chef Rakesh Sethi, the show will witness a food challenge between popular television faces and their fans as they focus on showcasing their knowledge about all things food. Be it games or quizzes or simply cooking from their heart, Rasoi Ki Rani – Aam vs Khaas promises to encapsulate it all while offering superlative entertainment. The show will launch on August 5, 2013 and will air Monday to Friday every week at 5 PM.

Each week, one TV star and one fan will come together on the same platform and compete against each other in knowledge based cooking and a spontaneous physical task. Along with this, each episode will have chef Sethi dishing out some lip smacking recipes. Television personalities who will participate on the show include Aarti Singh, Swati Bajpai, Kanika Kotnale and Vinny Arora.

The show will be promoted extensively using the media muscle of Reliance Broadcast Network.

Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network, said, “After successfully enthralling audiences during its previous seasons, Rasoi Ki Rani – Aam vs Khaas will enhance audience engagement by providing them with a platform to rub shoulders with their favourite television actresses. The special series is extremely high on aspiration, ensuring an unmatched entertainment package for audiences, while creating ample integration opportunities for our advertisers.”

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