a.m. bags creative mandate for Times Mangal Parv

The win follows a multi-agency pitch held in Mumbai recently, and the mandate includes print, radio and BTL

BestMediaInfo Bureau | Mumbai | August 22, 2013

a.m., the Mumbai-based communications company, has won the creative duties for Times Mangal Parv 2013. The win follows a multi-agency pitch held in Mumbai recently. The agency will handle the creative duties across print, radio and BTL.

Times Mangal Parv, currently in its fourth year, is the annual home-buying festival organised by the Times Group. Every year, the event sees participation from leading developers in the residential sector. It aims to give a boost to home sales in the otherwise-lean monsoon season, where buying traditionally slows down. The event period is August 23 to October 6, 2013.

During the festival, prospective buyers stand the chance to win huge prizes if they buy from a developer participating in Times Mangal Parv. In past years, the grand prize has included a free high-end apartment. This year, three lucky winners will win Cash Back prizes of Rs 50 lakh, Rs 20 lakh and Rs 10 lakh. Times Mangal Parv also rewards developers and their staff for exceptional festival branding and sales performance.

Rasesh Gandhi, Vice-President – Response, The Times Group, confirming the development, said, “We are happy to partner with a.m. for the Mangal Parv creative duties. Their creative pitch was different and the message was well conveyed to the TG in a humorous manner. Traditionally, the festive season is the cornerstone of major purchases in the life of the Indian consumer. The festive season definitely drives the real estate market as builders and buyers both consider this time auspicious. Several buyers wait for this time to move into a new home and builders launch their projects and have special offers during the festive season. Builders also have special promos and try to do something different to exceed the expectation of the buyers.”

(Left) Nilesh Vaidya and Shreepad Shende (Right)

Shreepad Shende, Director, a.m., said, “It is a privilege for us to be associated with the Times Group. Times Mangal Parv as an event is highly regarded by the developer fraternity, and the campaign is eagerly awaited every year. We hope our association with the event results in even greater sales and memorability.”

Nilesh Vaidya, Director, a.m., added, “This is a significant win for us. After the press release of our launch last month, we had hoped to be back in the news soon for our work and wins. And I couldn't have imagined a better way to do that than an association with India's most respected media group.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com