ShopClues.com scouts for creative partner

The pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch

BestMediaInfo Bureau | Delhi | July 10, 2013

ShopClues.com, India's first fully managed marketplace, has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch.

Two years into operations, ShopClues.com has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done in-house. With the growth and expansion of the company and the boom witnessed in the e-commerce space, the company needed to get on board a creative partner for its mass media strategy.

Radhika Aggarwal, Founding Member & Corporate VP - Marketing and Merchandising at ShopClues.com, said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India. Within just two years of launch, we have ascended from 35^th position to be among the top 6 e-Commerce destinations in India, and with a new creative partner on board, we want to take it a step ahead.”

ShopClues is currently the fastest growing e-commerce companies in India and its business model has widely been perceived as the most disruptive for Indian e-commerce entities. ShopClues offers the second largest catalogue of products in India.

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