'Pani ka Doctor' Aquaguard gives out 'Sehat ki Awaaz' call
Conceptualised by Triton, the integrated ad campaign unveils the new positioning of 'Healthiest Water on Earth' for the Aquagurad brand
BestMediaInfo Bureau | Delhi | July 4, 2013
Eureka Forbes, India's largest water purification brand and leading direct sales company, has launched a new campaign 'Sehat ki Awaaz' for its flagship water purifier brand Aquaguard. The new marketing campaign aims to educate consumers about the nutritional value of drinking water for good health. Developed by Triton Communications, 'Sehat ki Awaz' is an integrated ad campaign comprising the TVC and print ads across India.
Marzin R Shroff, CEO - Direct Sales & Marketing Head, Eureka Forbes, said, “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Our 'Sehat ki Awaaz' ad campaign educates consumers about nutrients in drinking water that is essential for good health, a core offering of our brand Aquaguard, Paani Ka Doctor. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base.”
Renton D'Sousa, CEO & National Creative Director, Triton Communications, commented, “Aquaguard has not only emerged as a leader but the ultimate solution provider in the area of drinking water. The brand was positioned as the 'Expert Advisor' and hence it derived the positioning of 'Paani ka Doctor'. To reinforce this change from 'Purity to Nutrition', Aquaguard Paani ka Doctor has now positioned itself as the 'Healthiest Water on Earth'. Aquaguard's new communication will play a catalyst in creating awareness among consumers about the health benefits associated with drinking water.”
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