Ogilvy wins NDTV's ecommerce venture creative business

IndianRoots.com, part of NDTV Ethnic Retail, was soft-launched earlier this week. The website will offer 'ethnic fashion' items and will target NRIs

BestMediaInfo Bureau | Delhi | July 29, 2013

Ogilvy has won the creative duties of NDTV's newly launched e-commerce venture – Indianroots.com. The pitch was led by Ogilvy's digital and e-commerce teams. Ogilvy's Delhi office will work on this business.

IndianRoots.com, part of NDTV Ethnic Retail, was soft-launched earlier this week. The website will offer 'ethnic fashion' items and will target NRIs. The mandate is to include the launch and promotion campaigns of this new venture across media channels.

Rahul Narvekar, CEO, NDTV Ethnic Retail, said, “The Indianroots journey has just begun and I'm excited we've joined hands with the team at Ogilvy to explore, innovate and create.”

Harshad Hardikar, Senior Vice-President, E-commerce and CRM, OgilvyOne Worldwide, said, “This is a very prestigious business win for us. We are especially very happy since we see in this business a great multi-discipline interplay with core e-commerce, digital and traditional advertising work.”

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