The TVC, released by DDB Mudra West, includes Jennifer Garner, Emma Roberts, Hayden Panettiere and Bollywood beauty Prachi Desai
BestMediaInfo Bureau | Mumbai | July 1, 2013
Neutrogena, a leading global skincare brand, has unveiled its latest television campaign which brings Hollywood stars to the small screens in India. This first of its kind TV campaign showcases Neutrogena’s international brand ambassadors Jennifer Garner, Emma Roberts, Hayden Panettiere along with Bollywood beauty Prachi Desai. The campaign gives consumers a glimpse into the secret of beautiful women around the world – healthy skin.
The TV campaign was launched on June 15, 2013. One can catch it on channels like NDTV Good Times, Sony, Colors, TLC, Star Movies, HBO, Zee Café, Discovery, National Geographic, MTV, Channel V, among others. The TVC will also run on regional channels like Star Jalsha, Zee Bangala, Zee Marathi, Sun TV, ETV Kannada and Zee Telugu.
Neutrogena as a skincare brand believes that beauty begins with healthy skin and, through this campaign, the brand highlights its star products – Neutrogena Fine Fairness Moisturiser, Neutrogena Deep Clean Face Wash and Neutrogena Ultra Sheer Sun Block.
Commenting on the launch of the TVC, Ganesh Bangalore, General Marketing Manager, Johnson & Johnson India, said, “For the first time in India, Neutrogena’s TV campaign will showcase our international brand ambassadors along with our Indian ambassador Prachi Desai. Through this campaign we will continue communicating with our consumers on beauty through healthy skin.”
Shally Mukherjee, Sr. Vice-president, DDB Mudra Group, said, “Neutrogena’s new TVC aptly encapsulates the core idea of the brand. For the first time ever in India, a global skin care brand brings together the beautiful faces that represent the brand internationally and the Indian face for the brand in a TVC for the market.”
The creative director behind the campaign, Hanoz Mogrelia, Group Creative Director, DDB Mudra Group, said, “This new campaign is based on the central promise of healthy skin. We did not just make the main TV commercial, but we also shot nine different video assets – with Prachi Desai; all of them explaining how to get healthy beautiful skin for very specific skin issues.”
Prachi Desai commented, “l feel proud to be associated with Neutrogena for so long. I am thrilled to be seen with the international brand ambassadors for the first time ever on Indian television. The new campaign reveals the secret of beautiful women around the world - healthy skin - which is delivered through the regular use of Neutrogena’s dermatologist recommended skincare products.”