MSL India wins clutch of new accounts

JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and Institute of Neurosciences - Kolkata have entrusted the communication agency with strategic communications advisory and creative brand building

BestMediaInfo Bureau | Delhi | July 23, 2013

MSLGROUP, Publicis Groupe's flagship strategic communications and engagement consultancy, has announced a clutch of business wins during June and July 2013. These include JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and The Institute of Neurosciences, Kolkata.

The mandate includes brand building, reputation management, corporate social responsibility (CSR) and crisis and issues management.

Jaideep Shergill, CEO India, MSLGROUP, said, “We see that more and more clients in India are looking to partner with consultancy firms which are able to provide added value which goes way beyond execution capabilities. Therefore, we are very pleased to once again reinforce our position as the choice of top brands in India looking for a partner to support their businesses and brands through strategic communication and engagement.”

MSLGROUP will work with CARE Hospitals, Hyderabad and AppThoughtz to provide strategic communications relating to brand building, corporate reputation management, corporate responsibility and crisis and issues management.

CARE Hospitals is one of the fastest growing chains of hospitals in India, managed by dedicated professionals engaged in providing primary as well as tertiary healthcare services. Founded in 1997 by Padmashri Dr B Soma Raju and a team of leading cardiologists, CARE Hospitals is today the fourth largest chain of hospitals in the country.

Launched in 2012, AppThoughtz is a fast-growing application solutions provider for hand-held devices such as tablet PCs and smartphones. This promising start-up assists businesses in developing customised applications to help them perform better, smarter and easier than before.

Launched in May this year, MSLGROUP Social Hive, MSLGROUP's global digital and social practice, won two significant clients. Big Bazaar and Fashion at Big Bazaar have also entrusted MSLGROUP with strengthening their brand in India. MSLGROUP Social Hive team is providing a completely integrated, creative and content driven solution, focusing on digital and social media advisory and outreach.

Whirlpool, which has never been present in the digital space in India, has chosen to take the first step towards this endeavour, with MSLGROUP Social Hive which will help launch Whirlpool's social/digital presence in India in a manner befitting the white goods giant.

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