MEC appoints Roopam Garg as Head - New Business Development

He will also head MEC North. He moves from ZenithOptimedia where he was COO and head of Performics, ZO's digital arm

BestMediaInfo Burea | Delhi | July 5, 2013

Roopam Garg

MEC India has announced the appointment of Roopam Garg as all-India Head - New Business   Development and General Manager, MEC North. In this newly created management position, Garg will report to T Gangadhar, Managing   Director, MEC India. Prior to this, he was Chief Operating Officer at ZenithOptimedia India and head of Performics (ZO's digital arm).

Gangadhar said, "I am excited about working alongside someone with the pedigree and gravitas of Roopam. His appointment marks the beginning of an exciting new chapter in MEC's journey. Given his rich experience in strategic planning, digital communication and business development, I am confident that he will bring value to our clients.”

Garg has over 18 years of multi-regional experience across P&L management, new business   development, strategic planning and digital communication. In his previous roles, he has led global planning for Reckitt Benckiser based out of ZO London. He has been the Managing   Director of Publicis Groupe Media (ZO+SMG), Vietnam, and planning head on P&G at Starcom China. His experience also spans clients such as Colgate, Tata Group, Nokia, Honda, Toshiba, Coca- Cola, Nestle and Microsoft.

Garg said, "I am very excited about this role and joining MEC. The agency has witnessed spectacular new business growth in the last 2-3 years and boasts of a formidable roster of clients. My mandate is to further drive this key agenda nationally and also to manage MEC North operations. I also like MEC's integrated communication planning approach which is highly business-outcome oriented. I look forward to using my regional and global experience to drive even greater ROI for clients' communication investments.”

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