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India TV awards creative duties to Eleven Brandworks

Agency won the account after a multi-round, multi-agency pitch process initiated in April

BestMediaInfo Bureau | Delhi | July 1, 2013

Hindi news channel India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round, multi-agency pitch process initiated in April. Eleven’s bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, Nokia maps.

On winning the pitch, Prateek Bhardwaj, Founder Director, Eleven Brandworks, said, "It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV's stature among its viewers as well as non-viewers."

Ritu Dhawan

Ritu Dhawan, MD & CEO, India TV, said, "Political reporting is gaining momentum in the run-up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven and look forward to working with them.”

Since inception, India TV has set standards in journalism in the news space and stayed true to its philosophy of ‘Aap ki Awaaz’.

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