IMRB's TGI 2013 ranks CNBC-TV18 as No.1 English business news channel

The TGI (Target Group Index) study – an internationally syndicated product – covers an extensive database of more than 35,000+ respondents in 190+ towns, and is the most in-depth study on media consumption, lifestyle habits and psychographics

BestMediaInfo Bureau | Delhi | July 30, 2013

In the highly competitive and dynamic business news genre, CNBC-TV18 continues with its consistent leadership and has emerged as India's No.1 business news channel according to  IMRB's TGI India 2013 research.

The TGI (Target Group Index) study – an internationally syndicated product – covers an extensive database of more than 35,000+ respondents in 190+ towns in India, and is the most in-depth study on media and product consumption, lifestyle habits and psychographics.

According to IMRB TGI India's findings, CNBC-TV18 enjoys the highest viewership rate compared to other channels in the English Business News genre.  The channel has consolidated its top position ahead of its competitors by continuing on its trajectory of growth, with benchmark coverage and continuously raising the bar in the business news genre.

IMRB TGI India 2013 study shows that CNBC-TV18 delivers more than three times viewers, who are professional graduates/post graduates or PhDs, vis-à-vis other business news channels. The study also pointed out that more entrepreneurs are viewers of CNBC-TV18 compared to viewers of other English business news channels. CNBC-TV18 viewers form three times the number of well-employed professionals who have higher disposable income, a prime requisite for serious investments, when compared with any other English business news channel.

Speaking on the TGI findings, Suranjana Ghosh, Marketing Head, CNBC-TV18, said, “We have a 13-year legacy in English Business News and the strongest editorial team. The reason we've maintained our leadership is due to the content we offer and the stringent measures to ensure we deliver the best quality so that our viewers can depend on our news and use the information from our channel to make better business and financial decisions. IMRB's TGI is a well respected industry standard and we're proud to have such a reputed third party study reaffirm CNBC-TV18's leadership in the genre.”

Key IMRB TGI India 2013 study highlights for English Business News:

• CNBC-TV18 has a 56% viewership, followed by NDTV Profit, Bloomberg TV and ET Now
• 46% viewers watch only CNBC-TV18. This is more than two times its nearest competitors
• 6 out of 10 viewers who invest regularly are CNBC-TV18 viewers
• 7 out of 10 viewers who watch TV in office are CNBC-TV18 viewers
• CNBC-TV18 has more viewers who are better educated, entrepreneurs, career oriented with fast track career paths, affluent viewers & homeowners with higher disposable income
• CNBC-TV18 viewers have higher indulgence in lifestyle products like LED TVs, high-end gadgets like laptops and mobile phones
• CNBC-TV18 viewers are evolved, investment savvy and are well informed risk takers

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