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Gitanjali Group appoints Shraddha Kapoor for Parineeta jewellery brand

The Aashiqui 2 fame young actor will also be endorsing Nirvana diamond jewellery brand

BestMediaInfo Bureau | Mumbai | July 25, 2013

India’s leading jewellery manufacturer – retailer Gitanjali Group, announced the appointment of Shraddha Kapoor as the  brand ambassador for Parineeta wedding jewellery brand.

The young talented actor is one of the freshest fast-rising new faces in Bollywood following the smashing success of Aashiqui 2.

Speaking on her association with Gitanjali Group, Shraddha Kapoor said, "I have always been particular about the choice I make, though deciding on the association with Gitanjali Group was easy – it is the leading jewellery Group and most trusted names in the country. I am very excited about this new association and looking forward for the journey."

The star will simultaneously also be endorsing Nirvana, another well known diamond jewellery brand from Gitanjali Group.

Parineeta is a wedding jewellery brand that blends a contemporary styling with traditional bridal ornaments and is perfect for the modern and multi-faceted bride of today.

Nirvana’s diamond jewellery epitomises the successful young woman of today and addresses her aspirations for jewellery that matches her lifestyle.

Both brands project a contemporary freshness and vigour in their styling and personality, and these are attributes that characterize Shraddha's too, making her the ideal choice for the brand’s communications with its audience.

Shraddha Kapoor will soon be shooting her first campaign for the brands.


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