End of the road for Commonwealth's Mumbai hub

Global restructuring from 4 hubs to a 10-centre system for brand Chevrolet is learnt to be the reason behind closure of the Mumbai hub which was launched with much fanfare and a team of 100  

BestMediaInfo Bureau | Delhi | July 4, 2013

Commonwealth, a 50:50 joint venture between San Francisco-based Goodby, Silverstein & Partners, an Omnicom Group company, and New York-based McCann Erickson Worldwide, an Interpublic Group company, has shut down its Mumbai hub after 15 months of operations. Formed in March 2012, the agency was responsible for the development of creative campaigns across all platforms for Chevrolet brand through its four global hubs – Detroit, Milan, Mumbai and Sao Paulo.

Global restructuring from four hubs to a 10-centre system is learnt to be the reason behind closure of the Mumbai hub.

The 15 months of Commonwealth Mumbai were extremely successful considering the hub rolled out many successful campaigns in different parts of the world. The Mumbai hub hired 100 people in a short span of 90 days and rolled out successful campaigns in Korea, Middle East, Indonesia along with a few worldwide campaigns.

Regional Business Director Loveleen Raina, who was earlier heading McCann Mumbai, successfully led the hub for 15 months. Regional Creative Director Steve Hugh was leading the creative function while the Strategic Planning function was led by Regional Planning Director Sandip Mahapatra. Sachin Talwalkar of Contact was roped in as Executive Creative Director.

Prasoon Joshi, Chairman, McCann Worldgroup India, is one of the members of an eight-person Global Advisory Board that oversees all creative initiatives and strategy for Chevy globally.

When the Coomonwealth l,eadership team was put together last year, Joshi had said, “Commonwealth is a drive for excellence and efficiency and I am pleased to have such an experienced and talented leadership leading the Mumbai hub.”

Also read:

Commonwealth puts together leadership team at Mumbai hub

Omnicom, IPG JV Commonwealth to service GM's Chevy global account

Info@BestMediaInfo.com

Info@BestMediaInfo.com