Discovery Kids partners with ScienceAdda to launch learning pavilions

Both entities have come together to launch a series of educational initiatives aimed at de-mystifying science in everyday life. It has been facilitated by licensing firm Dream Theatre

BestMediaInfo Bureau | Delhi | July 11, 2013

Kumar Nagaraj, Founder & CEO, Science Adda & Ravi Krishnappa, Founder-Director, Science Adda

ScienceAdda Learning Innovations, a Bangalore-based venture, has signed a licensing agreement with Discovery Kids, operated by Discovery Networks Asia-Pacific, to build an experiential learning platform through educational pavilions and travelling road shows for children. This is a first-ever tie-up of its kind, with both entities coming together to launch a series of educational initiatives aimed at de-mystifying science in everyday life.

Facilitated by Mumbai-based licensing firm Dream Theatre, this association seeks to create a new avenue for children to experience science through a hands-on- minds-on approach.

The Discovery Kids-ScienceAdda modules will use simple experiments to explain how science comes into play in everyday life. With a primary target audience of 7- to 15-year-olds, Discovery Kids-ScienceAdda Pavilions are built as suitcase model that take learning science right up to the customer's doorstep. The objective is to experience science in a story telling format whereby children will be able to relate to real life scenarios. The initiative will allow kids to explore scientific themes like Sound, Light, Water, etc., in a fun way through audiovisuals and experiences. In simple terms, the mantra is 'Hands On = Minds On'. Branded merchandise will also be sold at the pavilions.

The Discovery Kids–ScienceAdda collaboration will also launch Hobby Kits, which engage children through Do-It-Yourself Kits (available with a one-year subscription), group assignments and participation in science competitions. Another extension to the venture are the Science Conclaves which are aimed at bringing science teachers, researchers and students onto a common platform for interactions to aid a better understanding of science.

Rahul Johri, Senior VP and General Manager, South Asia, and Head of Revenue, Pan Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific, said, “We are pleased to be in partnership with ScienceAdda to bring scientific exploration to kids in a hands-on and playful way. Discovery Kids and ScienceAdda will offer child-intuitive learning experiences across the country. The venture fits in very well with the Discovery Kids' Ignite Your Imagination positioning.”

Kumar Nagaraja, Founder Promoter & CEO, ScienceAdda Learning Innovations, stated, “ScienceAdda has been passionate about bringing in Science Experiential Learning to children. We believe Discovery Kids shares the same passion and this partnership will allow us to touch children's lives across the country."

This tie-up is yet another unique association helmed by Dream Theatre, and Jiggy George, Founder and CEO, commented, “We are proud to be the connecting link between Discovery Kids &ScienceAdda. I believe that if children are given a fun-based platform to education, the joy of learning and the depth of comprehension scales unbelievable heights.  Who knows, we could be nurturing India's next big scientists!”

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