Discovery goes back to weekly TAM ratings

It is also learnt that the network will be following the CPT model

BestMediaInfo Bureau | Delhi | July 16, 2013

The TV ratings controversy has a fresh surprise every day. According to informed industry sources, Discovery Network has decided to go back to weekly TAM ratings. It is also learnt that it will be following the CPT model. The Discovery Networks runs seven channels in the country – Discovery Channel, Discovery Turbo, Discovery Science, Discovery HD, Discovery Kids, Animal Planet and TLC.

The decision by Discovery has comes in less than a week since the decision by a few networks to shift to monthly TAM ratings – an indication of differences among broadcasters about the abrupt stand taken by a few networks and channels. On July 11, 2013, it was reported that TAM data will be reported on monthly basis, starting that day, for 9 major networks “on their request”. Also, their data will be reported in '000s instead of shares, which means CPT buying.

The networks include Star India (with Asianet, ESPN Star Sports), Multi Screen Media, Viacom18, TV18, Zee Network, Times Television Network, Discovery Networks, NDTV.

Spokespersons in Discovery Networks could not be reached at the time of filing this report.

Also read: TAM moves to monthly ratings and CPT reporting for 9 networks

Info@BestMediaInfo.com

Own BestMediaInfo Android app for fastest updates and breaking news. Click here to download for free.

Info@BestMediaInfo.com