Asianet Movies celebrates first anniversary

The first complete movie channel in Malayalam celebrates its first annivaersary today

BestMediaInfo Bureau | Delhi | July 15, 2013

Asianet Movies, which opened a new horizon of entertainment for viewers with movies round the clock, got the applause of the viewers by obtaining 140 GRPs (gross rating points) in its first week of telecast one year ago. The Malayalam movie channel, which started its telecast run with the movie 'Spanish Masala', presents seven movies per day. As part of its first anniversary celebration, the channel is introducing a monthly attraction, 'Movie of the month', from this month. It started with the blockbuster 'Mayamohini' yesterday, July 14.

Asianet has the copyright of more than 1,500 films including superhits. Moreover, Asianet Movies also telecasts other film related progammes. It has a wide collection of films of legends like KS Sethumadhavan, P Bhaskaran, Vincent, etc., and telecasts classic movies on Asianet Movies every Wednesday at 1.30 PM.

"It's been a great pleasure to offer round-the-clock superhit Malayalam movies to audiences everywhere", said Anup Chandrashekar, Business Head, Asianet Communication. “And the response has been incredible. The first 24x7 Malayalam movie channel is loved by all Malayalees today."

"Continuing with the theme of 'All Movies Super Hit, All Shows Houseful', we intend to showcase the most exciting movies in the future also. A line-up of the biggest blockbusters is soon coming to the living rooms of Malayalees on their favourite Asianet Movies," Chandrashekar added.

Today, on its first anniversary, Asianet Movies is presenting a bunch of superhit movies. The channel telecasts Gulumal at 6.30 AM, Keralavarma Pazhassi Raja at 9 AM, Nandanam at 1 PM, Crazy Gopalan at 4.30 PM and Kerala Cafe at 7.30 PM.

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