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Viacom 18 LIVE launches new property ‘EMERGE’

Emerge is the series of LIVE events to engage Indian crowd through international music every 2 months

BestMediaInfo Bureau | Delhi | June 21, 2013

The Viacom18 group, one of India’s largest media conglomerates, recently launched its new business division - Integrated Network Solutions (INS) which offers multiple brand solutions catering to the diverse needs of advertisers with varied marketing objectives. INS conceives and delivers strategic, creative solutions that helps leverage the Network’s media assets and expertise from both creative and business perspective. This June, Integrated Network Solutions introduces a new property – ‘EMERGE’, LIVE events that will engage Indian crowd through international music every 2 months.

Viacom18 LIVE is a subdivision under INS that has conceptualized ‘EMERGE’ in association with Vh1 and Reliance Trends, the leading English music channel in India and part of Viacom 18 Media Pvt. Ltd. ‘EMERGE’ is an underground property that will have recurring LIVE events that will bring fresh and unheard international music to India. The property will not only promote international talents in India but also provide an experience to the Indian fans like never before. ‘EMERGE’ will be the perfect gateway between India and the brilliant new sounds from the rest of the world. With the introduction of ‘EMERGE’, Viacom18 Live has started its journey towards its other planned large format international IP across Music Genres starting Sep’13.

Jaideep Singh

Speaking about this new property, Jaideep Singh, Sr. Vice President and Business Head – Integrated Network Solutions, Viacom18 Pvt. Ltd. says, “Through EMERGE; we hope to promote international talents in India by introducing our audience to upcoming artists performing across the globe. We are sure, Indian music lovers would be delighted with these fresh upcoming music and talent. Very soon we will be announcing our major International IP’s which are planned from Sep ’13 onwards”

Commencing the first ‘EMERGE’ LIVE event on the occasion of World Music Day is the musician from Cape Town, Jeremy Loops. True to his name, Jeremy Loops performs with a loop station, pedals and beat box. A one-man folk band, Loops’ performances often center on crowd participation. The talented musician will be performing at Blue Frog in Delhi and Mumbai on 21st and 22nd June, 2013 respectively.

Ecstatic with his visit in India, Jeremy Loops says. “This is the first time I am visiting India and I am super excited. I have heard that India is an amazing audience and I can’t wait to perform LIVE there. Yes, I am nervous but thrilled at the same time. So India, here I come!”

Jeremy Loops’ performance in India, under EMERGE, has been organized in association with Vh1 and Reliance Trends. His performance will be promoted by a 360 degree marketing campaign. Vh1’s Facebook and Twitter page will showcase Jeremy Loops videos along with a special feature on Vh1 Pulse. On-air, his music video ‘Howling’ and ‘Power’ will be shown in addition to promos on Vh1 and Comedy Central.

On-ground EMERGE has partnered with BlueFrog, which is known to host the best international and live performances year round. BlueFrog helps talented musicians by providing them a platform to show and prove their mettle!

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