Talenthouse helps Jabong.com to crowdsource 'Scream of Joy' campaign

Invites participants to submit hilarious videos capturing traits of a shopaholic 

BestMediaInfo Bureau | Delhi | June 17, 2013

Fashion and lifestyle portal Jabong.com has partnered with Talenthouse India, a Reliance Entertainment division, India's biggest company in creative crowdsourcing. 'Scream of Joy Videos' invites all fashion conscious shoppers to shoot a video for Jabong.com showcasing traits of a true shopaholic. The strategy behind the crowdsourcing campaign is to launch a first of its kind online campaign in the highly competitive online shopping category.

Jabong.com has extended its extremely popular “Shock and awe” campaign on to Talenthouse India by focusing on the shopper and his shopaholic attitude towards shopping. The entries should establish how shopping on Jabong.com is the only thing on their mind even when faced with hilariously funny, bizarre and craziest situations. The theme and nature of videos is selected to take content generation to the next level for the brand.

With submissions open till July 31, 2013, participants have to submit entries filming shopaholic traits and their 'Scream of Joy' moment. One grand prize winner will receive Rs 1.5 lakh and up to two runners-up will receive Rs 50,000 each.

Manu Jain, Co-Founder, Jabong.com, said, “We have always adopted innovative solutions for our marketing campaigns and this time we decided on doing something different again. Crowdsourcing videos on Talenthouse enable us to directly connect with a large base of audience online and offline. Our Scream campaign has been one of our most successful campaigns and, therefore, we found perfect fit to extend our TVC campaign thought for our audience to submit their own renditions. The objective is to tap into a shopaholic's excitement which we aim to take to the next level of engagement.”

Arun Mehra, CEO, Talenthouse, commented, “Brands today can and should use external ideas and share rewards with their audience to stay connected with their target customers. Jabong.com TVC campaign has a very interesting concept of 'shopaholism' which we at Talenthouse are very excited to throw open to our artist community for interesting and funny videos. We are expecting some great entries that would creatively shock us all.”

So log on to http://www.talenthouse.com/jabongscreamofjoy-2013 and share your shopaholic traits.

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