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Sudip Roy of MCCS joins Neo Sports as SVP, Ad Revenue

Brings 16 years of broadcast advertising revenue experience

BestMediaInfo Bureau | Delhi | June 11, 2013

Sudip Roy

Sudip Roy, a reputed professional with over 16 years of broadcast advertising revenue experience, has joined Neo Sports Broadcast as Senior Vice-President - Advertising Revenue in Mumbai. Prior to this, Roy was working with Media Content & Communications Services (MCCS) as Business Head - Events and Special Features.

At MCCS, Roy was responsible for advertising revenue for all the news channels – ABP News (formerly Star News), ABP Ananda (formerly Star Ananda), and ABP Majha (formerly Star Majha).

His career began with Zee Telefilms where he quickly rose to become the youngest Branch Head for all Zee Channels in Kolkata in 2001 and subsequently became Ad Sales head for Zee Bangla in the Western region.

He then moved to MCCS, where he was part of the team that launched Star Ananda and was the top regional head from 2005-08. He also conceptualised the Uniform Rate Card for Star News, Star Ananda and Star Majha and was the Rate Card President for three years. He then took over as the first Business Head of Events & Special Features for these three channels.

Prasana Krishnan, COO, NEO Sports Broadcast, said, “With his impressive track record in the broadcast industry and focus on profitability, Sudip is the ideal candidate to grow our business further and I welcome him into the Neo family.”

On his new role, Roy said, "With multiple long-term rights deals with leading global sports federations, Neo Sports is poised for growth in an exciting new era for sports broadcasting in India. It’s been an exciting ride for me in the broadcast industry so far, and I look forward to working with the team to lead advertising revenue at Neo to new heights.”

Neo Sports Broadcast owns and operates two sports channels, Neo Prime and Neo Sports. The network offers coverage of top drawer cricket, football, tennis, golf, badminton and hockey. This includes Asia Cup Cricket, New Zealand Cricket, German Bundesliga Football, French Open Tennis, ITF Davis Cup and Fed Cup Tennis, US PGA Tour Golf, BWF Super Series Badminton, Sultan Azlan Shah Cup Hockey and World Series Hockey among others.

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