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Sony PIX initiates LIVE interactive game for ‘The Amazing Spiderman’

The engaging and innovative campaign promotes the double premiere of the superhero blockbuster film on June 16 at 1 PM & 9 PM

BestMediaInfo Bureau | Delhi | June 12, 2013

Sony PIX has always been amongst the front runners when it comes to promoting and marketing their premieres in an engaging and innovative way. This time around, Sony PIX is carrying out a unique campaign to promote the premiere of the superhero blockbuster film, The Amazing Spiderman, airing on the channel on June 16, 2013 at 1 PM & 9 PM. This campaign is based on the premise that in a world where there is so much of negativity, Sony PIX is giving its viewers an opportunity to honor the Amazing people in our lives, by creating ‘The largest web of amazing people’.

With promotions across mediums such as print, online and television, Sony PIX has come up with a yet another innovative and interactive way to interact with its viewers. Sony PIX will engage viewers through the ‘First Live Interactive Game’ in the social media space. Through this game, viewers will be encouraged to identify their amazing friends and people around them by visiting and tagging them as Amazing people.

This is not all! The activity also has a fun twist to it by integrating movie related questions post tagging and enabling users to enter a lucky draw for winning special TAS Merchandize and some Sony Electronic products. The highlight of the campaign will be on the day of premiere (Sunday 16th June, 1 and 9 pm) when the interactive live game will be integrated with the telecast and People watching the movie have to spot ‘spidey tags’ or codes during the telecast of the movie and enter them on the microsite. One lucky winner who has followed the process of tagging and entered all spidey tags correctly will win a trip to TAS studio in LA.

Himmat Butalia, Marketing Head, Sony PIX said, “A brand’s success depends on how well it connects with its audience and builds ongoing conversations with them on a consistent basis. Sony PIX had initiated the first interactive premiere during the mega premiere of MIB 3 which got an immense response from the fans and now with the ‘First Live interactive game’ for the television premiere of ‘The Amazing Spiderman’; we will go a step further into building fan engagement while watching the biggest television premiere of this year on Sony PIX."

Saurabh Yagnik, Business Head, Sony PIX added, “The campaign ‘India’s largest web of amazing people’ is all about encouraging users to notice the amazing deeds and acknowledge the amazing people around them. This digital campaign starting from June 8 will first build awareness about amazing people. This will be followed by asking the users to identify their amazing friends and amazing people around them. This is a viral campaign which will help form the largest ‘web of amazing people’. It will all culminate on the day of the premiere; June 16 when the fans will be asked to play a LIVE game during the premiere of the film.”

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