Through the campaign, Sony Liv urges its viewers not to miss out on their right to entertainment and use the digital platform to watch their favourite television content
BestMediaInfo Bureau | Mumbai | June 20, 2013
Sony Liv is back with its new campaign focusing on providing ‘Entertainment ki Azaadi’ to its viewers. The campaign is based on the insight that people give up their favourite shows and miss out on their entertainment due to long working hours and a hectic lifestyle and therefore viewers should have the freedom to watch those shows whenever and wherever they want. Through the campaign, Sony Liv urges its viewers not to miss out on their right to entertainment and use the platform to watch their favourite television content, wherever they are.
Since its launch in January, Sony Liv, the official digital destination for Sony Entertainment Network, has focused on bringing entertainment closer to the viewer by enabling content on multiple digital devices and the upcoming campaign reinforces the stance.
The campaign has gone live across digital platforms and social media with a brand film also in the pipeline. Sony Liv is available online on www.SonyLiv.com and across all IOS, Android and Nokia devices through the Sony Liv App. Log onto www.SonyLIV.com and download from App stores to unleash a new world of Entertainment.