Hiremath joined MTV Network when it was launched in India in 1996. He was instrumental in the successful launch and distribution of MTV, Nick and VH1. He also oversaw the launch of Colors, Comedy Central and Sonic
BestMediaInfo Bureau | Mumbai | June 26, 2013
IndiaCast, a joint venture between Viacom18 and TV18, yesterday announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution, has resigned from the company. He was responsible for setting up the Digital and New Media business for Viacom 18, TV18 and ETV channels.
Announcing Hiremath’s exit, Anuj Gandhi, Group CEO, IndiaCast, said, "Sanjev has admirably led our New Media and Digital business over last year or so and has put us on a high growth trajectory. Sanjev is an old friend and colleague and we will miss his expertise and knowledge in the Cable and Satellite industry. As he now ventures out, I wish him all success in his future endeavours.”
Sharing his experience at IndiaCast, Hiremath said "It's been a fantastic 18 years in MTV India, Viacom18 and Indiacast, launching television brands and building businesses and along the way making great friends. These relationships have made the journey meaningful and enjoyable. From rooftop dishes to set-top boxes and recently with the evolution of both technologies and changing consumer viewing to build a business in the new media space on internet-enabled devices, it has been a privilege to be a part of this industry."
A veteran who has been closely associated with the C&S industry, Hiremath joined MTV Network as Head of Network Development for India & South Asia, when it was launched in India in 1996. He was instrumental in the successful launch and distribution of several channels including MTV, Nickelodeon and VH1. Post the joint venture between Viacom and Network 18, he oversaw the launch of Colors, Comedy Central and Sonic.