In a career spanning over 12 years across strategy, design and communication, he has worked with agencies like Landor, Rediffusion Y&R, Contract, TBWA, Percept H and Ambience Publicis
BestMediaInfo Bureau | Delhi | June 5, 2013
SameerÂ Aasht has come on board Taproot India as HeadÂ of Strategy andÂ Business. In a career spanning over 12 years across strategy, design and communication agencies like Landor, Rediffusion Y&R, Contract, TBWA, Percept H and Ambience Publicis,Â Aasht brings a responsive and flexible perspective to brand-led business growth.
Over the years he has worked on key strategic assignments for groups like Cadbury's, ITC, HSBC, Mahindra, Suzlon, Tata, FICCI, Asian Paints, Samsonite, Black & Decker, Toyota and many more.
Some key projects where he has played an integral role include rebranding include FICCI,Â expanding the portfolios of Bytes & Celebrations for Cadbury's, brand architecture implementation for Mahindra, launch strategy for Volvo-Eicher, integration forÂ Suzlon, creating a special matrimonial brand forÂ World Gold Council, and theÂ design strategy for Himalayan Water from Tata amongÂ others.
He has also been on the marketing side with Jet Airways,Â launching the brand in key global markets and leading segment initiatives for youth, business and leisure travellers.
Aasht has also done an entrepreneurial stint with Alma Mater PLC and Loveknits.org.
"We are confident thatÂ Sameer's wealth of experience and strategic acumen will add even more muscle to everything that Taproot India brings to the table and look forward to his continued cooperation in creating powerful value for our clientsâ€™ brands in the marketplace," said Agnello Dias, Chief Creative Officer and Co-Founder, Taproot India.
"For Taproot India, it will be a huge plus to have someone who has worked on four sides of the table - advertising, marketing, design and digital â€“ acrossÂ a diverse set of categories ranging across tourism & hospitality, FMCG, automotive, financial services, fashion, retail & luxury and more," commented Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot India.
Aasht said about his new role, â€œTaproot is a dream agency for most professionals in the industry today. I absolutely look forward to co-creating the best solutions for the brands we handle."