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SAB TV revamps channel look and feel

Featuring bright and energetic colours while retaining the brand colors of red and yellow, the new look resonates positivity, happiness and togetherness

BestMediaInfo Bureau | Mumbai | June 24, 2013

Having successfully created a leadership position by owning the comedy genre through refreshing content, SAB TV last week revamped the channel look which went live at 9 PM on Friday.

SAB TV’s revamped look epitomizes a progressive outlook directed at an all-inclusive age group. Featuring bright and energetic colours while retaining the brand colors of red and yellow, the new look and feel resonate positivity, happiness and togetherness. Renowned design studio Steinbranding from Argentina was mandated to design the revamped look. Through its powerful shows, refreshing content and iconic characters, SAB TV has successfully delivered its brand promise of ‘Asli Mazaa SAB Ke Saath Aata Hai’ and the revamped look mirrors the strong heritage and bond with its viewers.

Having been on the forefront of sustained innovations across platforms, SAB TV ahd further strengthened its bouquet of offerings with the launch of SAB Ki Sawari, SAB Ki Paathshaala, SAB Ke Comics, first ever online auditions for fiction shows starting with the popular show, FIR. These unique initiatives aim to strengthen connect with viewers beyond the realm of TV.

(L-R) NP Singh, Man Jit Singh, and Anooj Kapoor

Anooj Kapoor, EVP & Business Head, SAB TV, said, “Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of ‘Asli Mazaa SAB Ke Saath Aata Hai’. As we unveil the new look, we’d like to acknowledge the contribution of our partners including our viewers, artistes, distributors, advertisers, producers and directors towards the success of the channel. The bond the channel has built over the years will be strengthened through unparalleled content and consumer engagement initiatives.”

SAB TV successfully created innovative shows based on themes such as gangster comedy, horror comedy, silent comedy, etc. To connect with viewers beyond the realms of television, comic strips of SAB TV’s most loved shows in leading newspapers has been a huge success. ‘SAB Ke Daamadji’ shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness. To reach out to viewers on digital platforms, SAB TV launched fan pages, applications, features and contests were run, which engage more than 10 lakh fans every day. The channel also launched ‘SABurbia’, a one-of-a-kind social game on Facebook. The first such social game by an Indian GEC has more than 75,000 installed users.

SAB TV’s mobile innovation, ‘SAB Ke Comics’, for iOD and Android with over a 100 comic strips of six shows, entertains fans on the go with short jokes from SAB TV shows and characters. This app is an adaptation of the successful print ads in comic strip formats in leading newspapers for shows like Jeannie aur Juju, Chidiya Ghar, FIR, Lapataganj, R.K. Laxman and Golmaal. 3D characters of the channels much loved characters Gadha, Gopi Mama and Gulgule have been launched too.

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