GEC Watch: Zee TV strengthens position at No. 2, crosses 200-mark

No change in the pecking order of Hindi GECs in Week 25; Comedy Night with Kapil on Colors opens at 3.4 TVR; Jodha Akbar on Zee TV opens at 2.3 TVR

BestMediaInfo Bureau | Delhi | June 27, 2013

Zee TV crossed the 200-mark with a jump of 16 points in Week 25 and strengthened its position at No. 2. The channel's growth was mainly backed by the grand premiere night of DID Super Moms that rated 3.5 TVR. Also, the new fiction Jodha Akbar opened well at 2.3 TVR and averaged at 2 TVR in the opening week.

Colors' new weekend show Comedy Night with Kapil saw staggering opening at 3.4 TVR helping the channel grow by 7 points.

According to viewership data sourced from TAM subscribers for the period June 16 - June 22 for the CS 4+, HSM markets, Star Plus leads the pack followed by Zee TV and Colors at No. 3. Sony, SAB and Life OK remained at No. 4, No. 5 and No. 6, respectively.

Star Plus continued to be at the top despite losing 11 points in Week 25. It fetched 243 GRPs this week (last week 254).

After adding 13 points last week, Zee TV added 16 points in Week 25 to strengthen its position at No. 2. The channel garnered 209 GRPs this week (last week 193).

Colors too grew by seven points and recorded 188 GRPs (last week 181).

Sony Entertainment Television held No. 4 position with 149 GRPs (last week 151).

At No. 5, SAB TV recorded 138 GRPs (last week 140).

Life OK jumped to 136 GRPs from last week's 127 GRPs.

Info@BestMediaInfo.com

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