GEC Watch: Zee TV jumps to No. 2; SAB TV back at No. 5

With leading broadcasters having already withdrawn from TAM, the pecking order of Hindi GECs changes in Week 24 except Star Plus

BestMediaInfo Bureau | Delhi | June 20, 2013

With leading broadcasters having already withdrawn from TAM, the pecking order of Hindi general entertainment channels has changed in Week 24 except Star Plus that continued to be at the top. According to the viewership data sourced from TAM subscribers for the period June 9 - June 15 for the CS 4+, HSM markets, Zee TV has taken No. 2 position pushing Colors at No. 3. Sony is at No. 4 followed by SAB TV and Life OK at No. 5 and No. 6 respectively.

By adding 12 points in Week 24, Star Plus continued to be at the top with 254 GRPs this week (last week 242).

Zee TV added 13 points to replace Colors from No. 2. The channel fetched 193 GRPs this week (last week 180).

Colors lost 17 points and its No. 2 position in Week 24. The channel recorded 181 GRPs (last week 198).

Sony Entertainment Television was at No. 4 with 151 GRPs (last week 149).

SAB TV made a comeback at No. 5 and recorded 140 GRPs (last week 138).

With a loss of 22 points, Life OK slipped to No. 6. The channel fetched 127 GRPs (last week 149).

Info@BestMediaInfo.com

Info@BestMediaInfo.com