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Cannes Lions 2013: Taproot picks up 2 Gold Lions in Outdoor

Grey Worldwide won 2 Bronze Lions while Ogilvy Gurgaon took home 1 Bronze Lion, also in Outdoor. It was a no-show by Indian agencies in Media Lions

BestMediaInfo Bureau | Delhi | June 19, 2013

Taproot India's Santosh Padhi with Gold Outdoor Lion at Cannes Lions 2013

The 60th Cannes Lions International Festival of Creativity honoured the winners of a further four categories – Innovation, Media, Mobile and Outdoor Lions awards ceremony yesterday.

Indian agencies picked up 4 Outdoor Lions from a total of 43 shortlists but failed to win a medal in Media category where there were 2 shortlists – one each from Leo Burnett India and Ogilvy.

In Outdoor Lions, Taproot India won 2 Gold Lions for its campaign ‘Farmers’ Suicide1’, ‘Farmers’ Suicide2’ and ‘Farmers’ Suicide3’ done for The Times of India. All the three campaigns were awarded Gold in two sub-categories – Illustration, and Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages.

Grey Worldwide India bagged 2 Bronze Lions – one for its campaign ‘Divorce’ for DHL and one for its work ‘Positive & Negative’ done for Duracell Batteries.

Ogilvy & Mather Gurgaon won one Bronze Lion for its campaigns Forest, Alley and Gorge done for Philips LED Torch.

Of the 5,562 entries in the Outdoor category, 661 made it to the shortlist with a total of 140 selected as winners of which 25 were Gold, 43 Silver and 71 Bronze. Ogilvy France took the Billboards & Street Furniture and Posters Grand Prix for their campaign for IBM – ‘Bench’, ‘Shelter’ and ‘Ramp’. Sheung Tony Granger, Global Chief Creative Officer, Young & Rubicam, presided over the Outdoor jury.

Innovation Lions: Launched this year, the Innovation Lions category received 270 entries. After preliminary judging, the jury, led by David Droga, Founder, Droga5, convened in Cannes to review their chosen shortlist of 25 entries. For the first time, delegates were invited into the jury room as shortlisted entrants presented their technology innovation. Taking the inaugural Grand Prix was The Barbarian Group, New York, for their open source software tool for professional creative coding, ‘Cinder’. A further 4 Innovation Lions were awarded.

Media Lions: The Media Lions jury, led by Jack Klues, Chairman, VivaKi, voted and deliberated on a total of 3,031 entries and selected 18 Gold, 38 Silver and 58 Bronze winners from a shortlist of 257. The Jury decided to award the Media Grand Prix to Ogilvy & Mather Amsterdam for their entry ‘Why Wait Until it’s Too Late?’ for funeral insurance company Dela.

OMD Australia, Sydney, was presented with the prestigious Media Agency of the Year award.

Mobile: Now in its second year at Cannes Lions, the Mobile category saw The Philippines take their first ever Grand Prix. Honoured with the award was DDB DM9JaymeSyfu, Makati City, for ‘TXTBKS’, their entry for Smart Public Affairs. Jury members, led by Rei Inamoto, Chief Creative Officer, VP, AKQA, viewed 1,061 entries before reaching a shortlist of 101 of which 9 went on to win gold, 26 took silver and 24 bronze trophies were given.

Young Lions: Also honoured at last night’s award ceremony were the Gold winners of the Young Lions Media Competition which went to the team from the UK. Silver went to Australia and Bronze to Argentina. Delegates attending yesterday’s Festival saw Arianna Huffington take the stage in a Master Class, six Forums focused on the theme of Creativity in Mobile Advertising, there were Workshops from Jack Morton Worldwide, 360i and Directory Magazine, as well as 10 seminars from the likes of Photographer Annie Leibovitz, Mark D’Arcy, Director of Global Creative Solutions for Facebook and Leo Burnett & Contagious with their seminar Wildfire / Full of Tomorrow: How Brands can Embrace Miraculous New Technologies to Create Small Wonders that will Change our Daily Lives, which was voted to be streamed live around the world on YouTube through Lions Live.

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