McCann wins 2 Gold while Taproot and Grey win a Gold each. Along with 4 Gold, Indian agencies get 2 Silver and 5 Bronze Lions winning a total of 11 Press Lions
BestMediaInfo Bureau | Delhi | June 20, 2013
It was raining gold for India in Press category at 60th Cannes Lions International Festival of Creativity where Indian agencies won a record 11 medals including 4 Gold, 2 Silver and 5 Bronze Lions. Out of total 37 entries shortlisted, 28 entries were awarded with 11 medals. For the record, Indian agencies won 4 Press Lions each in 2011 and 2012 missing Gold in both the years.
McCann Worldgroup Mumbai won 2 Gold medals for its â€˜William Shakespeareâ€™, â€˜Mark Twainâ€™ and â€˜Oscar Wildeâ€™ campaign done for Penguin Audiobooks in â€˜Publication & Mediaâ€™ and â€˜Art Directionâ€™ categories.
Taproot Indiaâ€™s â€˜Farmer Suicideâ€™ campaign for The Times of India continued winning more medals and won a Gold Lion and a Silver Lion in â€˜Fundraising & Appealsâ€™ and â€˜Art Directionâ€™ sub-categories respectively. So far, the campaign has won 4 Gold, a Silver Lion in Outdoor, Design and Press categories.
The fourth Gold in Press category was awarded to Grey Worldwide India for its â€˜Positive & Negativeâ€™ campaign for P&Gâ€™s Duracell Batteries in Household sub-category.
The second Silver Lion went to Leo Burnett Mumbai for its â€˜Schoolâ€™ campaign for P&Gâ€™s Tide Detergent Powder in Photography sub-category.
Among 5 Bronze Lions for India, Ogilvy & Mather won three. Ogilvy & Mather Gurgon was awarded 2 Bronze Lions for its â€˜Forestâ€™, â€˜Alleyâ€™ and Gorge campaigns for Phillips LED Torch in â€˜Home Appliances & Furnishingsâ€™ and â€˜Art Directionâ€™ sub-categories. The third Bronze went to Ogilvy & Mather Mumbai for its â€˜Trainâ€™, â€˜Terraceâ€™ and â€˜Nooseâ€™ campaigns for Dog Adoption by World for All under â€˜Fundraising & Appealsâ€™ sub-category.
Taproot Indiaâ€™s â€˜Push ups with clapsâ€™, â€˜Skateboard shove itâ€™ and â€˜Back Flipâ€™ campaigns for Pepsicoâ€™s Gatorade won a Bronze in â€˜Non-Alcoholic Drinksâ€™ sub-category.
DDB Mudra Group won a Bronze Lion for its â€˜Fairâ€™ campaign done for PE Electronicsâ€™ Television with Child-lock in â€˜Home Electronics & Audio-Visualâ€™ sub-category.