Ogilvy & Mather Mumbai leads the tally with 2 shortlists while Publicis and BBDO get one shortlist each
BestMediaInfo Bureau | Delhi | June 17, 2013
Indian agencies have secured four shortlists in PR Lions category at the 60th Cannes Lions International Festival of Creativity. Ogilvy & Mather Mumbai has got 2 shortlists, while Publicis Communications and BBDO India have got one shortlist each.
Last year, there was only one nomination from India with no medal in the PR category.
This year, 158 entries have been shortlisted in the PR category which attracted 1,296 entries from 67 countries, an increase of 15 per cent compared to last year.
|ADOPT A POTHOLE PROJECT||APOLLO TYRES||APOLLO TYRES||PUBLICIS COMMUNICATIONS Gurgaon|
|CLASSROOM MUMBAI||THE AKANKSHA FOUNDATION||AKANKSHA SCHOOL||OGILVY & MATHER INDIA Mumbai|
|LIFEBUOY ROTI REMINDER||HINDUSTAN UNILEVER||LIFEBUOY||OGILVY & MATHER INDIA Mumbai|
|SHAVE OR CRAVE||P&G INDIA||GILLETTE FUSION GAMER||BBDO INDIA Mumbai|
David Gallagher, Senior Partner, CEO, Europe, Ketchum, is the Jury President for PR Lions while Dilip Cherian, Consulting Partner, Perfect Relations, is a jury member from India.
The PR Lions trophies will be presented during the Creative Effectiveness, Direct, PR and Promo & Activation Lions awards ceremony, which will take place on June 17.