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Cannes Lions 2013: Four shortlists from India for PR Lions

Ogilvy & Mather Mumbai leads the tally with 2 shortlists while Publicis and BBDO get one shortlist each

BestMediaInfo Bureau | Delhi | June 17, 2013

India jury member Dilip Cherian at PR Lions judging at Cannes Lions 2013

Indian agencies have secured four shortlists in PR Lions category at the 60th Cannes Lions International Festival of Creativity. Ogilvy & Mather Mumbai has got 2 shortlists, while Publicis Communications and BBDO India have got one shortlist each.

Last year, there was only one nomination from India with no medal in the PR category.

This year, 158 entries have been shortlisted in the PR category which attracted 1,296 entries from 67 countries, an increase of 15 per cent compared to last year.

Title Client Product Entrant Company
ADOPT A POTHOLE PROJECT APOLLO TYRES APOLLO TYRES PUBLICIS COMMUNICATIONS Gurgaon
CLASSROOM MUMBAI THE AKANKSHA FOUNDATION AKANKSHA SCHOOL OGILVY & MATHER INDIA Mumbai
LIFEBUOY ROTI REMINDER HINDUSTAN UNILEVER LIFEBUOY OGILVY & MATHER INDIA Mumbai
SHAVE OR CRAVE P&G INDIA GILLETTE FUSION GAMER BBDO INDIA Mumbai

David Gallagher, Senior Partner, CEO, Europe, Ketchum, is the Jury President for PR Lions while Dilip Cherian, Consulting Partner, Perfect Relations, is a jury member from India.

The PR Lions trophies will be presented during the Creative Effectiveness, Direct, PR and Promo & Activation Lions awards ceremony, which will take place on June 17.

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