A 23-year veteran at the agency, Srivastava will continue to lead Core Consulting, the marketing and strategic consulting division of Contract
BestMediaInfo Bureau | Delhi | May 6, 2013
Rohit Srivastava has been named Chief Strategy Officer at Contract Advertising. Srivastava, who has been with Contract for 23 years, is being recognised for his role and responsibility,Â especiallyÂ hisÂ strategic skills and capabilities. His comprehensive understanding of consumer behaviour lends a deep insight into how brands perform in the market, which clientsâ value and trust.
As Contractâs Chief Strategy Officer, Srivastava will develop and integrate the strategic planning capabilities.Â He will help deliver on Contractâs creative vision and partner with Rana Barua, COO, to create the best value proposition for its clients.
âRohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of Chief Strategy Officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract,â said Barua.
Srivastava will continue to lead Core Consulting, the marketing and strategic consulting division of Contract. As the head of the strategic planning function, he has worked closely on a wide portfolio of brands including Asian Paints, Crompton Greaves, Dabur, Dominos, Godrej, HSBC, Kraft-Cadbury (Mondelez), NIIT, Shoppers Stop, Edelweiss Tokio Life Insurance, Marico, Aditya Birla Group, Prudential, Franklin Templeton, Honda, Emami, Britannia, Louis Philippe, Hypercity and ICICI Bank to name a few.