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Red FM does a ‘Bajaate Raho’ 10th anniversary bash in Kolkata

The 10-day festivity culminated on Sunday with a performance by Bollywood playback singer Shalmali Kholgade

BestMediaInfo Bureau | Delhi | May 7, 2013

93.5 Red FM celebrated 10 years of airing ‘Super-hit’ music in Kolkata. The land of heritage witnessed 10 nights of musical revelry ending Saturday, May 4, 2013. The 10-day Red Live festivity, which saw the who’s who of Kolkata converging, culminated on May 5, Sunday, at City Centre with a performance by Bollywood playback singer Shalmali Kholgade. She is popular for super-hit songs in movies like Ishaqzaade and Race2.

Commenting on the event, Nisha Narayanan, Chief Operating Officer, Red FM, said, “Red FM has completed 10 years in Kolkata. May 5 was the culmination of 10 live concerts across the city with the big one yesterday at City Centre with the renowned Bollywood singer Shalmali Kholgade performing her latest superhits. In fact, she is the voice behind Red FM’s ‘Bajaate Raho’ jingle presently on-air which was composed by Amit Trivedi. We plan to continue to entertain Kolkata with the best Hindi super-hits in years to come.”

Shalmali shared her experience saying, “It was great that Red FM’s 10th anniversary celebration in the form of the Red Live concerts gave me the chance to perform in Kolkata for the first time. My association with Red FM goes back a long way, since the day Amit Trivedi called me to sing Red FM’s  ‘Bajaate Raho’ jingle. The Kolkata audience was just amazing, singing along throughout. It’s not just a city of joy – it’s a city of extreme joy! I loved the entire experience, rasgullas too!”

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