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Quikr is quick to ride spot-fixing controversy

In an ad film conceptualised by Scarecrow, the brand appeals to Indian cricketers with the message 'Khud ko paison ke liye na bechein. Aur bechna hi hai to ghar ka purana saaman bechein Quikr.com par'

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Quikr is quick to ride spot-fixing controversy

Quikr is quick to ride spot-fixing controversy

In an ad film conceptualised by Scarecrow, the brand appeals to Indian cricketers with the message 'Khud ko paison ke liye na bechein. Aur bechna hi hai to ghar ka purana saaman bechein Quikr.com par'

BestMediaInfo Bureau | Delhi | May 22, 2013

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Quikr has launched a viral campaign in the wake of the cricket spot-fixing controversy. Conceptualized by Scarecrow Communications, it features a police inspector making a fervent appeal to cricketers, saying 'Khud ko paison ke liye na bechein. Aur bechna hi hai to ghar ka purana saaman bechein Quikr.com par'.

The camera then focuses on a towel tucked into the cricketer's pants, looking down sheepishly standing next to the inspector. The inspector spots the towel and starts dunking the cricketer's face in a tub of water, in anger.

The campaign features the viral film and a single-page ad with the headline: 'An open letter to all Indian cricketers.' The film has been directed by Naren Multani of 200 Not Out Films.

Raghu Bhat, Founder Director, Scarecrow, commented, "The static ad appeared on Quikr's Facebook page within 36 hours of the controversy breaking. The film appeared within 72 hours. This is real-time response to today's dynamic demands. The timing helped Quikr leverage the online conversations around spot-fixing brilliantly. Full credit to the client, 200 Not Out and the Scarecrow team for pulling this off."

Naren Multani, Director of the film, said, "The future belongs to brands that can create engaging content. Quikr is a brand whose advertising doesn't exist in a vacuum. This is one more example of that."

The TVC:

Credits:

Agency: Scarecrow Communications

Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal

Production House: 200 Not Out Films

Director: Naren Multani

Producer: Hozefa Alibhai, Ravi Bhagchanda

Editor: Nilesh Girdhar

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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