Prisma Global brings technology to connect print with digital

Fourth generation augmented reality product can help connect with target audience

BestMediaInfo Bureau | Delhi | May 2, 2013

Prisma Global is set to change the advertising scenario in India with the introduction of snap2life, a breakthrough technology which connects print with digital at the click of a button. snap2life amalgamates both print and digital media with immense utility in areas like advertising, marketing, branding, manufacturing, to name a few.

Prisma Global with its avatar of 4^th generation technology of 'Image Recognition and Augmented Reality' aims at highlighting the new wave in the advertising and marketing space that will transform the way companies reach out to their target audience.

Shreeram Iyer, Chairman and Group CEO, Prisma Global, said, “This will transform the capability of connecting the printed communication to desired digital media for delivering measurable engagement with consumers. Every page and every picture in a magazine or newspaper can be a link to the website, digital content and Augmented Reality. This will be one of the leading communication tools for advertising industry amid growing popularity of mobile internet in urban India and has a very deep penetration among young tech aware audience.”

Prisma Global is a global information technology solutions company managed by professionals with over 15 years' experience. It specialises in healthcare, augmented reality, image recognition, security and business intelligence. The company is in the process of setting up subsidiaries/offices in the US, South Africa, Middle East and Australia.

Prisma Global recently acquired Prisma Gmbh which has 30 years of experience in the business of intelligence, mobile solutions as well as enterprise content and management systems. It has gained a reputation in Germany, Switzerland and Austria for being a competent systems house.

Info@BestMediaInfo.com

Info@BestMediaInfo.com